GREENWOOD VILLAGE, Colo. — First Data Corp. has released its 2007/2008 Consumer Payment Usage and Segmentation Study, a research study based on data collected in a national survey.The study's findings indicate that:
- ATM/debit card penetration rebounded in 2007 (up to 82 percent), with gains across all age and income groups.
- Among consumers ages 18-42, penetration is almost universal, at 90 percent ownership of ATM/debit cards.
- Resistance to using a debit card at the point of sale is eroding.
- PIN debit continues to hold an edge over signature debit.
This edition marks the 21st year First Data's STAR Network has sponsored the study, aimed at gaining a deeper understanding of consumer payments, usage habits and attitudes.