- PCI Personal Identification Number (“PIN”)
- PCI Data Security Standard (“DSS”)
- PCI PIN Encryption Device (“PED”) and Encrypting Pin PAD (“EPP”)
- Payment Application Data Security Standard (“PA DSS”)
- Payment Industry Sponsorship Management
- FACTA truncation and other banking regulations
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Survey respondents, while concerned about providing a high quality online experience, are instead investing in foundational capabilities like product information and availability, and taking a cautious approach to next generation eCommerce technologies like Web 2.0 and mobile.
“Given that eCommerce is starting to have a better reputation for customer service than stores, we were surprised to see that the business challenges driving retailers’ strategies today focus more on product-related issues,” says Steve Rowen, Partner at RSR Research and one of the report’s authors. “What’s not surprising, however, is that online pure-play e-tailers are at the forefront of innovation in online shopping.”
RSR’s new publication, Playing Well with Others: eCommerce’s Evolving Role in the Customer Experience, sponsored by Gomez and Microsoft Corp., also finds that some multi-channel retailers are not focused on a multi-channel strategy, but instead are trying to emulate pure-plays in building a “stand-alone” online experience for consumers. Laggards, retailers that under-perform the market in sales, were particularly prone to this issue.
“It appears that the online market is diverging – online pure-plays are trying to differentiate themselves from multi-channel retailers by offering a larger product assortment and a differentiated customer experience in order to battle the cross-channel capabilities that they can’t offer,” says Nikki Baird, Managing Partner at RSR Research and co-author of the report.
“Some multi-channel retailers have recognized that cross-channel offers a real opportunity to provide a high-quality customer experience, but others appear to be blindly copying e-tailer pure-plays in an effort to boost their online presence. It’s a real disadvantage, if you’re primarily a store-based retailer, to ignore the advantages that cross-channel can give you.” According to the report, reviews, promotions, and mobility offer real opportunities for eCommerce, but many retailers are hampered by their existing systems and infrastructure supporting online shopping.
To obtain a complimentary copy of the report, follow this link:
Steve Rowen 617-337-5228 firstname.lastname@example.org or
Nikki Baird 303-683-6613 email@example.com
About Retail Systems Research
Retail Systems Research (“RSR”) is the only research company run by retailers for the retail industry. RSR provides insight into business and technology challenges facing the extended retail industry, and thought leadership and advice on navigating these challenges for specific companies and the industry at large. To learn more about RSR, visit http://www.rsrresearch.com/.