E-Commerce Outperforms Bricks-and-Mortar Across Many Sectors

"eCommerce continues to grow says "JPMorgan Analyst Imran Khan  as he pointed out in a research note that while U.S. retail sales grew just 2 percent in the first nine months of 2008, eCommerce grew by 8 percent.

Meanwhile...comScore, a leader in measuring the digital world, today released online spending data by category for the online holiday shopping season, which showed that trends in online spending outperformed offline in several key product categories. The study compared comScore e-commerce data to overall (online and offline) consumer spending data published by MasterCard Advisors' SpendingPulse Unit for the period of Nov. 1 -- Dec. 24 vs. year ago.

"For an online holiday shopping season that recorded a disappointing 3-percent decline in sales, a positive note is that e-commerce trends outperformed overall consumer spending in several product categories, which is to say that e-commerce continued to capture an increasing share of consumers' wallet," said comScore chairman Gian Fulgoni.

"Clearly, 2008 was an extremely challenging time for many retailers, and the beginning of 2009 may not be much better. But when the consumer economy eventually does rebound, e-commerce is poised to benefit from its emergence as an important consumer sales channel."

Wealthiest Households Spent More Online this Holiday Season

comScore also analyzed non-travel e-commerce spending by household income segment for the holiday shopping season, revealing that growth in online spending only occurred (up 7 percent) within households making at least $100,000 in annual income, while lower income segments logged significant declines in spending. Those households earning less than $50,000 per year appear to be the most affected by the current economic environment, with their online spending declining by 13 percent versus year ago.

Source: Company press release.