Sunday, March 22, 2009

11% of US Adult's Use Twitter - Pew

According to a recent report from thePew Internet & American Life Project, some 11 percent of the U.S.adult population had used Twitteror similar micro-blog personal update services by December 2008.

This represents a 22-percent, one-month leap in usage from November 2008.

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"Overall, Twitter users engage with news and own technology at thesame rates
as other Internet users, but the ways in which they use thetechnology -- to communicate, gather and share information -- revealstheir affinity for mobile, untethered and social
opportunities forinteraction," the Pew project said in a release.

Alook at the demographic profile
of Twitter users as a whole reveals
some additional details about who uses Twitter and how they communicateand consume information.

As noted above, Twitter users areoverwhelmingly young. However, unlike the majority of otherapplications with a similarly large percentage of youth...

Twitter use isnot dominated by the youngest of young adults.  Indeed, the median ageof a Twitter user is 31.

In comparison, the median age of a MySpaceuser is 27, Facebook user is 26 and LinkedIn user is 40.7


Twitterusers are slightly more racially and ethnically diverse than is thefull U.S. population, most likely because they are younger – andyounger Americans are a more ethnically and racially diverse group thanis the full population.

Twitter users are also slightlymore likely
to live in urban areas, with 35% of Twitter users living inurban areas (compared to 29% of all internet users) and just 9% ofTwitterers and status updaters living in rural areas, compared to 17%of internet users.

"Twitter and similar services have been most avidly embraced byyoung adults," Pew said. "Nearly one in five (19%) of online adultsages 18 and 24 have ever used Twitter and its ilk, as have 20% ofonline adults 25 to 34. Use of these services drops off steadily afterage 35 with 10% of 35 to 44 year-olds and 5% of 45 to 54 year-oldsusing Twitter. The decline is even more stark among older Internetusers; 4% of 55-64 year-olds and 2% of those 65 and older use Twitter."

To view the report, click any of the links below:

The iChart above was created by Practical E-Commerce

Twitter and status updating





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