Friday, April 17, 2009

Visa Aquarium :60 Second "Tuesday Afternoon" Commerical

The Moody Blues "Tuesday Afternoon" is the song used by Visa in their Aquarium Ad.  If you want to hear the entire song, scroll down for the "extended version" of Tuesday Afternoon. 

I've got a lot of questions in the comments section regarding who sings it and what's the name of the song, on a post I did back in early March, about Visa's new Go with Visa campaign. "New Visa Commercial: Aquarium

So I thought I'd bring you the :60 second commercial.  Here it is a long with a post from Zoo and Aquarium Vistor's Rudy Socha:

Should You Use Your Visa Card When You Visit An Aquarium On A Tuesday Zoo and Aquarium Visitor News
Should You Use Your Visa Card When You Visit An Aquarium On A Tuesday?

By Rudy Socha

Lorain, OH - Recently as part of its GO global advertising campaign Visa ran an ad showing a father taking his daughter to a public aquarium. The commercial was very well done and would have great appeal to young families with children, especially those who regularly visit zoos and aquariums. The tag line asks “When was the last time you took your daughter to an aquarium on a Tuesday?”

There are many branding messages implied by Visa being associated with a family visit to a public aquarium. The most prominent message is “Visa enables your visit”. Visa wants to be thought of as synonymous with a visit to a public animal attraction.


There is a very good reason for Visa doing this as a component of their global ad campaign. Each year more than 200 million Americans visit animal attractions. Worldwide attendance is close to 800 million.

The image of a parent taking their child to an aquarium is very positive and there are a lot of positive connotations associated with this industry. Today’s animal attractions in the United States are associated with conservation, wildlife preservation, environmental education, and overall have the “Green” image every company desires.

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