44% Less Likely to Trust eCommerce Than Last Year

The shifting of consumer behavioral attitude towards a "more secure transaction" such as the one's provided by HomeATM's 2FA 3DES DUKPT E2EE  solution is gaining momentum.  In fact, 44% of consumers are less likely to trust a Web Merchant with their personal data than just one-year ago.  It's only a matter of time before "everyone" realizes that financial transactions must be conducted "outside the browser space." 



Here's a snippet from Network World:



Network World - Consumers are increasingly interested in doing business with companies they know and trust while avoiding the criminal elements that stalk the Internet.

In fact, 60% of online shoppers abandon their carts at some point during their shopping experience, mostly due to fear of identity theft (Sherpa Marketing Study, 2006), and almost half (44%) say they're less likely than they were just a year ago to trust a Web merchant with personal data (Yankee Group Study, 2008). As the climate of trust erodes, consumers are more sensitive than ever.

Continue Reading (Don't Be Insecure)

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