The Recession Takes a Toll on UK E-Commerce
AUGUST 17, 2009
A spot of bother.
Growth
in UK business-to-consumer (B2C) e-commerce sales (including travel)
slowed in 2008, as the recession became a reality for many consumers.
And the financial squeeze is expected to continue to influence online
buying activity through 2010. The news isn’t all bad.
eMarketer estimates that 72.5% of UK Internet users ages 14 and older will buy at least one item online in 2009.
Furthermore, between 2009 and 2013, the number of online buyers will
rise from 26.9 million to 31.8 million—over one-half of the UK
population.
“For the
first time ever, e-commerce activity in the UK is not supported by a
buoyant economic climate,” says Karin von Abrams, eMarketer senior
analyst and author of the new report, UK E-Commerce: Fighting the Downturn.
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