Tuesday, November 24, 2009

A Revolutionary "Case" Study





Steve Case and Ted Leonsis throw in the towel on Revolution Money



Summary

Wow! It’s a great country. American Express is paying $300 million for alternative payments venture Revolution Money. For a venture with virtually no revenue, no material clients, and, a faulty – or to be charitable unproven, business model, that’s a nice exit.







So, in a nutshell Amex is buying a pricey payments platform. To what end? Amex says it plans to use the technology so develop online, reloadable prepay, social media, US mobile, and pin debit payment products. If the Revolution Money platform genuinely accelerates its ability to address these target opportunities, it may prove worth it. P2P payments are the most promising.



P2P payments and money transfer are a natural network business and complement to American Express’s existing payment network. To the extent that Revolution Money’s technology enables Amex to develop its P2P capability more quickly, that offers the best upside.

Continue Reading...but before you do



If P2P payments are the most promising and P2P payments and money transfer are a natural network business, then what could be better than HomeATM's "REAL TIME solution?




Sender: Swipes Any BankCard, Enters PIN, Sends email

Recipient: Receives email, Swipes Any BankCard, Enters PIN.



HomeATM's Real Time Remittance:



It's like inserting a $100 bill into an ATM


and having it come out at the ATM

your friend is standing at.


That Simple...That Fast...That Real...in "Real Time"


(Using any existing bank cards, existing PINs and existing bank rails)













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