Baidu adds new features to its online payment platform Monday 7 December 2009 | 09:59 AM CET
Chinese search engine Baidu's payment platform Baifubao has added phone card charging and payment functions, marbridgeconsulting.com reports.
As a result of the new initiative, customers can charge their Baidu online payment accounts via China Mobile's EasyOwn or China Unicom's One-Card Charge phone balance recharge cards. After buying the phone recharge cards, customers can enter the card numbers and PIN to charge their Baifubao account balance, or use the cards as a direct payment method for Baidu's YouA B2C and C2C e-commerce platform, according to the same source.
The Baidu-branded online payment service Baidubao was created to allow customers to pay for their online purchases on the e-commerce platform Baidu Youa by using their Visa and China Unionpay-branded cards.
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