Tuesday, February 23, 2010

Accertify Expands into UK/EU Market

Industry's Most Complete Solution for Combating Online Fraud and Transaction Risk Now Available to UK and European Merchants



Leading U.S. Fraud Prevention Service Provider Expands into UK/EU Market Filling Much Needed Void in Previously Offered Tools




CHICAGO and LONDON, Feb. 23 /PRNewswire/ -- Accertify, a leading provider of enterprise-wide transaction screening solutions, today announced that its industry-leading Interceptas platform is now available in the United Kingdom and European Union. Fraud and business development experts Andy Lee and Neil Caldwell have joined Accertify, based in the U.K.



In the U.S., Interceptas® is setting the industry standard as the most comprehensive transaction screening solution available. The platform is flexible enough to screen any type of payment transaction or other account activity through web, call center, point-of-sale and mobile channels.



In a matter of months, Accertify clients have experienced reductions in fraud of as much as 73 percent, reductions in manual reviews of 50 percent and improvements in customer service and customer service costs.



"Accertify has quickly become the premier provider of transaction screening and online fraud prevention solutions in the U.S. We've now signed a large, U.K.-based customer and aim to accomplish the same goal here by helping merchants combat the growing fraud challenge," Lee said. "Based on my 10 years of experience in fighting fraud, Accertify's platform is the best solution available worldwide. Its comprehensive, integrated approach, coupled with its advanced data management capabilities and flexible design, gives it a real edge in the European market."



After more than doubling its client base last year, Accertify protects a growing array of industry leaders and global brand names in the airline, retail, social networking, event ticketing, electronics, online gaming, digital downloads, money transfer and other industries.



"Accertify is growing exponentially in the U.S. and it's very exciting to be launching Interceptas into the European market," Caldwell said.



"Managing online fraud continues to be a significant and growing cost for European merchants and the introduction of Chip and PIN has driven more fraud to the web. But until now, European merchants have had few choices available for online fraud prevention," Caldwell said. "With Accertify's expansion here, they now have access to the industry's most advanced and effective fraud-fighting platform. They are going to be amazed when they see what Accertify has to offer."



Lee, European Director of Professional Services, is a skilled KYC and fraud specialist with expertise in the end-to-end process design and management of Pan European KYC and fraud management strategies, including prevention, detection, investigation and analysis. His experience spans the retail, telecommunications and banking sectors. He has developed and directed fraud prevention departments for online retailers and financial services organizations, including Ivobank and Lastminute.com, where he designed the KYC and fraud and risk strategy and led high-performance teams.



Caldwell, European Business Development Director, has broad experience in financial services, e-wallet functionality, prepaid programs, Pan-European product launches, international business development, KYC, anti money laundering and fraud/risk decisioning.

For more information or to schedule a demonstration, merchants should contact Andy Lee at
alee@accertify.com or Neil Caldwell at +447940 429559 or ncaldwell@accertify.com .



About Accertify
®

Accertify Inc. is a leader in providing e-commerce companies with software, tools and strategies for preventing online fraud and mitigating enterprise-wide risks.  Our Interceptas platform integrates every component of fraud prevention, applies state-of-the-art automation to each step in process and offers advanced capabilities for managing fraud data.  Built with a merchant's perspective, Interceptas delivers unparalleled flexibility in preventing various types of criminal behavior, including fraud related to card-not-present purchases, online scams and policy abuse, merchandise returns and exchanges and other data management challenges.  Accertify is committed to providing online companies with the most cost-effective solution to fraud available.  For more information, visit www.accertify.com.

SOURCE Accertify

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