New Customer and Revenue Opportunities Identified for US Banks

eCommerce identified as a significant channel to drive online bill pay adoption according to a new eBillme study

RYE BROOK, N.Y.--(BUSINESS WIRE)--Twenty-eight percent of eBillme customers were new online bill payers. This is according to a study conducted by eBillme, the payment option that allows customers to shop securely online using online bill pay, to examine the online banking behavior of its customer base. The study shows that eBillme can successfully bring new online banking and online bill pay customers from the eCommerce checkout and drive significant revenue and benefits to banks via their bill pay portals.

The study, based on a survey completed by eBillme customers, was conducted in January 2010. The data uncovered some key characteristics of consumers who use eBillme to pay for online purchases.

• Over 18 percent of all eBillme customers converted from online bankers to online bill payers.


• 9.4 percent of eBillme customers enrolled in online banking and enabled online bill pay for the purpose of shopping online and using online banking.

“Banks have made significant investments in online banking and online bill pay resources to create a convenient and secure environment that consumers have come to rely on and trust,” says Marwan Forzley, President and CEO of eBillme. “We know how important it is for financial institutions to convert customers and find new opportunities for revenue. The eBillme customer is one that shops online and pays bills online. eBillme is a way for banks to further extend online bill pay offerings to include eCommerce checkout and to convert customers from bankers to online bill payers.”

As part of eBillme’s value-add to banks, the company created the Affinity and Revenue Sharing program, which was launched in November. Banks can earn 1.5 percent for every eBillme transaction generated by the financial institution, revenue equivalent and in some cases higher than debit and credit cards. The program, open to banks, bill pay and prepaid card providers, and walk-in locations, is an opportunity to expand online bill pay offerings and generate additional revenue.



About eBillme

eBillme™ is the most secure way to pay online and the only online payment solution that extends the convenience of online banking to the merchant’s checkout process. The service enhances security for online shoppers, and enables merchants to increase sales while reducing transaction costs. No financial data is exposed and the payment transaction is securely transferred from the customer’s bank to the retailer’s bank. Consumers can shop online, by catalog or through call centers, and pay for their purchases at their bank, credit union, or bill pay portal using the security and convenience of online banking or by paying the bill at over 75,000 walk-in locations. For more information, please visit www.eBillme.com or eBillme’s Online Debt-Free Shopping Mall at http://Shop.eBillme.com.



About the Study

The eBillme study was conducted by eBillme in January 2010 and surveyed eBillme customers. The results are based on a sample of close to 1,000 consumers.



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