Monday, May 3, 2010

Avivah Litan: Why did Visa acquire Cybersource?





Analyst Profile








Avivah Litan


Avivah Litan

VP Distinguished Analyst

Potomac, MD USA


Avivah Litan writes for the Gartner Blog about the recent acquisition of Cybersource by Visa and wonders out loud about the motivating factors behind the decision to pay a "whopping $2 Billion" for the online gateway.



I was hit with the news that Visa acquired Cybersource, one of the largest Internet Payment Gateways, for a whopping $2 billion. This is a very unusual move – first time I know of that a card network went into the Internet Payment acquiring business. The two have worked together since 1999 on fraud detection and the partnership worked well, allowing Cybersource to maintain its card brand independence while benefiting from Visa’s fraud detection know-how and data. So why this move now?


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