Tuesday, June 15, 2010

BankAtlantic Converts Instant Issue Program to Unembossed Debit Cards Utilizing Dynamic Card Solutions’ Instant Issue Technology

ENGLEWOOD, Colo.--(BUSINESS WIRE)--Dynamic Card Solutions (DCS), the leading provider of instant issuance and PIN selection solutions for banks, credit unions and retailers that issue magnetic stripe, EMV and contactless cards, today announced that BankAtlantic, one of the largest financial institutions headquartered in Florida, has upgraded their instant card issuance technology to offer unembossed debit cards at 99 of its branch locations.

“Our instant issue program has been a huge success over the years, and converting to unembossed cards enables us to offer an even higher level of customer service as well as streamline our branch issuance process.”
BankAtlantic first started working with DCS in 2006 to implement an instant issue program for their MasterCard® debit card program using embossed technology. Seeking to provide further convenience to its customers with unembossed cards, BankAtlantic recently converted to DCS’ FCP 20/20 flat card printers and, with the help of DCS’ CardWizard instant issue software, now issues personalized unembossed debit cards to new and existing customers within a matter of minutes.
By utilizing the FCP 20/20 flat card printers, BankAtlantic now has the ability to offer and produce from “branded white stock” a variety of images that cardholders can select for their card background, including special local images specific to their regions in Miami, Ft. Lauderdale, Palm Beach and Tampa. After selecting a background image, DCS' CardWizard software transfers all personalization data fully encrypted to the FCP 20/20 printer. The unembossed debit card is then quickly and securely issued with high-definition printing onto both sides of the branded white stock.
“BankAtlantic prides itself in offering superior customer service,” said Tom Triozzi, senior vice president, director of marketing for BankAtlantic. “Our instant issue program has been a huge success over the years, and converting to unembossed cards enables us to offer an even higher level of customer service as well as streamline our branch issuance process.”
Instant issuance of personalized unembossed cards has proven to be a value-add service and competitive differentiator to financial institutions. The issuing of unembossed cards from a single card stock greatly improves the operational process of shipping, securing and end of day balancing. It also enables card background choices, so cards can become top-of-wallet, thus increasing usage and interchange revenue.
For more information about DCS’ instant issue technology, please visit www.instantissuance.com.
About BankAtlantic: BankAtlantic, “Florida’s Most Convenient Bank”, is one of the largest financial institutions headquartered in Florida. Via its broad network of community branches, online banking division - BankAtlantic.com, and conveniently located ATMs, BankAtlantic provides a full line of personal, small business and commercial banking products and services. BankAtlantic is open 7 days a week with extended weekday hours, Free Online Banking & Bill Pay, a 7-Day Customer Service Center and Change Exchange coin counters. BankAtlantic Bancorp, Inc. (NYSE:BBX) is a bank holding company and the parent company of BankAtlantic.
About Dynamic Card Solutions
Founded in 1996 and a wholly owned subsidiary of Dynamic Solutions International, Dynamic Card Solutions (DCS) is the leading provider of instant issuance and PIN selection solutions for banks, credit unions and retailers that issue EMV, contactless and magnetic stripe cards. With over 500 financial institution customers supporting thousands of active branches, DCS is the leading instant issuance provider for Visa® and MasterCard® debit cards worldwide. DCS is dedicated to meeting the needs and requirements of complex issuance environments, and has the experience to guide you through the procedures and processes required to implement a best-in-class instant issuance operation for contact and contactless EMV and magnetic stripe cards. For additional information, call +1 303.754.2000 or visit the Dynamic Card Solutions Web site at www.instantissuance.com.

Contacts

Dynamic Card Solutions contact:

Kristin Eckmann, 303-840-4428

eckmann@instantissuance.com
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