Monday, June 21, 2010

ROAM DATA Launches the First Encrypted Audio Coupled Card Reader For Mobile Phones

ROAM Data (www.roamdata.com), a leader in mobile commerce solutions, announced today that it has launched its patent pending ROAMpay Swipe which attaches simply via the 3.5mm or 2.5mm audio jack.


FOR IMMEDIATE RELEASE
June 15, 2010 -- Boston, MA -- June 16, 2010 – ROAM Data (www.roamdata.com), a leader in mobile commerce solutions, announced today that it has launched its patent pending ROAMpay Swipe which attaches simply via the 3.5mm or 2.5mm audio jack of a large variety of mobile devices including iPhones, Android devices, and even tablets like the iPad. The ROAMpay Swipe together with ROAM's patented device agnostic software turns the mobile phone into a POS (Point of Sale) device for accepting payment cards. The software can be a standalone payment application, it can also include other functionalities like order entry, inventory look up, and customer relations management. 

The ROAMpay swipe is the first encrypted audio coupled card reader in the market, it requires no batteries and is the lowest cost solution of its kind. It enables merchants not only the convenience of card swipe, but also the ability to save significant money on card present transaction rates. Best of all, because of ROAM’s software, it can run on large numbers of mobile devices.

ROAM now also offers a Bluetooth enabled printer and card swipe combination to allow the mobile merchant to print physical receipts when necessary.

These product offerings further advance ROAM's leadership in mobile commerce solutions to both merchants and consumers.

Will Wang Graylin, CEO of ROAM states, "With our PCI PA-DSS certified mobile applications and secure hardware accessories, ROAM continues its steady path to allowing merchants to transact with consumers on mobile phones." 

About ROAM Data
Headquartered in Boston, ROAM Data enables merchants to transact with their customers on mobile devices easily and securely. ROAM’s affordable and scalable commerce applications can run on hundreds of mobile phone models as easily as on one, and fall into two primary categories: 1) Merchants apps that turn mobile merchant’s cell phones into POS terminals, for vendors, contractors, delivery staff to accept card payment, and for direct sales reps and mobile workforces to place orders, check inventory, enroll new recruits and more. 2) Consumer apps to shop and buy goods and services, do online banking, accept offers/coupons and more, all from the convenience of their own cell phones. 

With ROAM's patented, device-agnostic platform, companies can reach up to 15 times more mobile users, and update their apps more than 20 times faster when compared to device-specific, static application approach, which require individual programming and certification for every mobile device type and for every application change. ROAM's full mCommerce services also include end-user app provisioning, rights management and alerts. Secure transactions are done through ROAM's PCI-certified payment gateway. Visit us at www.roamdata.com. 

About Ingenico (ING)
Ingenico (Euronext: FR0000125346 – ING) is a leading provider of payment solutions, with over 15 million terminals deployed in more than 125 countries. Its 2,800 employees worldwide support retailers, banks and service providers to optimize and secure their electronic payments solutions, develop their offer of services and increase their point of sales revenue. More information on www.ingenico.com

For more information contact:
ROAM Data
Ken Mages
VP Biz Dev, ROAM Data
312-835-8131
kmages@roamdata.com

Ingenico, N.A.
Svy Nekrasas
Vice President of Marketing, Ingenico North America
svy.nekrasas@ingenico.com
Tel: +1 678 456 1211 
More information can be found online at http://www.roamdata.com

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