Domino's sees online sales increase
Online sales accounted for over a quarter of Domino’s Pizza deliveries in 2009, the company has announced.
Ecommerce sales increased by 40.4% through the year to 78.5m, up from £55.9m in 2008, accounting for 27.8% of all deliveries compared to 23.2% the year before.
Overall like-for-like sales increased by 8.4% in 2009, but was down on the 10% growth rate for 2008.
Domino’s Pizza CEO Chris Moore said, “We have been up against some very tough comparatives during the year, which makes these figures even more pleasing. The success of Britain’s Got Talent, the use of short-term tactical promotions and our continued focus on building our online sales have been major drivers during the year.”
In November Domino’s launched an iPhone site to allow customers to order pizza from their handset.
Consumers which visit the Domino’s website via their iPhone will automatically be directed to the app, which will not initially be available via the App Store (nma.co.uk 17 November 2009).