DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of eMarketer's new report "Online Holiday Sales Forecast: Optimism Is in the Air" to their offering.
Growth forecasts of total retail sales (the vast majority of which are in-store) are in the range of 2% to 3.5%, making this the best holiday season for retailers since 2006. Consumers will open their wallets a little more this year, but they will also remain value-driven and highly price-conscious.US online holiday season sales will reach $38.5 billion (excluding travel) in 2010, up 14.3% over 2009. This will be the second straight year of double-digit growth after online sales plunged 7.9% during the 2008 holiday season.
The divergent fortunes of online and brick-and-mortar stores are magnified during the holiday shopping season. Consumers seeking convenience, selection and great deals are shifting a larger share of their purchases to the internet, especially to cope with difficult economic times.
Key questions this report answers:- What is the outlook for online holiday sales this year compared with recent years?
- What is the mind-set of consumers and retailers this holiday season?
- Why do ecommerce sales grow at a higher rate than total retail sales?
Key Topics Covered:
- Executive Summary
- Key Questions
- The eMarketer View
- Online Holiday Shopping Forecast
- Holiday Shopping Outlook
- National Retail Federation
- Online Holiday Sales Forecast
- Comparative Ecommerce Estimates
- Retailers Expectations
- Conclusions
- Endnotes
- Related Information and Links
Companies Mentioned:
- BIGresearch
- comScore Inc.
- Deloitte
- eMarketer
- International Council of Shopping Centers
- Kantar Retail
- Lazard Freres & Co.
- MasterCard Advisors
- National Retail Federation (NRF)
- Shop.org
- the e-tailing group
For more information visit http://www.researchandmarkets.com/research/bd236a/online_holiday_sal
Contacts
Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
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