Merchant Warehouse to Demo CB App Express, Allowing Agents in the Field to Sign Accounts in Real-Time, at ETA Annual Meeting

May 05, 2011 09:00 AM Eastern Daylight Time 

Company CEO and compliance officer will also join panel discussions on building successful sales programs, security and compliance

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ETA 2011 Annual Meeting & Expo

BOSTON--(BUSINESS WIRE)--Merchant Warehouse®, a premier provider of merchant accounts and credit card processing solutions, in partnership with CurveNorth, a software solutions company based in Orange County, Calif., announced today that it will introduce an online application process allowing agents to sign merchants up for accounts in real-time, without the hassle of paper faxes. CB App Express, powered by CurveNorth Merchant –Flo 2.0, will be demonstrated by Merchant Warehouse at its booth, No. 232, at the ETA Annual Meeting and Expo, May 10-12 in San Diego, Calif.

“As one of the first ISOs to provide this type of mobile solution, we feel it is important to develop tools that allow agents to continuously grow their portfolios and evolve with industry changes”

Through the demonstration, CB App Express will show agents in the field how to maximize their time when working with customers. The merchant simply completes the application online (currently iPad compatible), signs the document electronically and once the merchant confirms receipt of the completed application, it is submitted to be processed.

“As one of the first ISOs to provide this type of mobile solution, we feel it is important to develop tools that allow agents to continuously grow their portfolios and evolve with industry changes,” said Michael Gavin, VP of Third Party Sales at Merchant Warehouse. “The capability of performing face-to -face transactions out of the office gives agents another avenue to pursue business and allows them to be more flexible for merchants. CB App Express is a great addition to Merchant Warehouse’s collection of online business management tools and we are pleased to be able to offer this to agents.”

Along with the new product demo at the conference, Henry Helgeson, co-CEO of Merchant Warehouse will participate in a panel discussion offering insight into building a successful sales program. Helgeson will detail how using an ear-to-ear sales strategy has helped Merchant Warehouse create a sales program that grows year over year. Markiyan Malko, PCI security compliance officer at Merchant Warehouse, will also participate in a panel, prior to the event at ETA University, to discuss Level 4 merchant security and compliance. The interactive panel will explain PCI programs, strategies, challenges and approaches to rolling out an effective program.

Details:
			Who:					Henry Helgeson, co-CEO, Merchant Warehouse;Tony Abruzzio, business development executive, Isis; and Joe Natoli, SEVP of business development, NPC
			What:					How to Build a Successful Sales Program
			Where:					ETA Annual Conference
								San Diego Convention Center, Session Room 2, San Diego, Calif.
			When:					May 12, 9:30 a.m. PT
			Who:					Markiyan Malko, PCI security compliance officer, Merchant Warehouse; Nicole Palella, chief risk officer, BluePay Processing, LLC; and Craig Tieken, director of product, TransFirst
			What:					PCI Compliance Fundamentals for Small Merchants
			Where:					ETA Annual Conference
								San Diego Convention Center, San Diego, Calif.
								Meeting Room 11A/B
			When:					May 9, 1:00 p.m. PT

About Merchant Warehouse

Merchant Warehouse offers secure, award-winning payment processing solutions and merchant account services to merchants and partners nationwide. Since 1998, Merchant Warehouse has helped over 100,000 merchants to securely process all forms of electronic payments. The company continues to lead the industry with groundbreaking technology initiatives: MerchantWARE^®;BINsmart™; and MerchantWARE Mobile. Merchant Warehouse has been named the ETA 2009 ISO of the Year, Business Solutions’ Best Channel Vendor three years in a row (2009-2011) and is a four-time recipient of the Boston Business Journal Pacesetter Award (2008-2011). Merchant Warehouse co-CEO, Henry Helgeson, was also named Ernst & Young Entrepreneur of the Year 2009 for New England. The company is committed to community and charitable involvement and maintains an A+ rating with the Better Business Bureau. For more information, please visit merchantwarehouse.com or follow Merchant Warehouse on Twitter at http://twitter.com/MWarehouse and follow MerchantWARE at http://twitter.com/MerchantWARE. Visit their blogs at http://blog.merchantwaresolutions.com/ and http://blog.merchantwarehouse.com/.

Contacts

Merchant Warehouse
Marianne Rocco, 800-941-6557 x2051
Marketing Director
mrocco@merchantwarehouse.com
or
PAN Communications
Mike Sullivan, 978-474-1900
merchant@pancomm.com