Friday, June 24, 2011

Android to Dominate Smartphone Market with 500 Million Users

  • Improved price: performance ratio encouraging smartphone purchases
  • Consumers believe they are getting better value for money from a smartphone
  • Operating segments include: Android, BlackBerry, iOS, Symbian, Windows, and Others
LONDON--(BUSINESS WIRE)--By 2017, the smartphones market is likely to reach in excess of 1,641.82 million units, according to a new report on companiesandmarkets.com. Demand will be driven by recovering economies, faster 3G networks and new product development.
Smartphones: A Global Strategic Business Report
Within the mobile device industry, there is an increasing demand for smartphones which offer the user enhanced services and features, over traditional handsets, including email, mobile Internet, instant messaging, picture messaging (MMS) and third party applications. The majority of the global smartphones market is held by Europe and Asia-Pacific, although significant anticipated demand in emerging countries is likely to see an erosion of their share.
In terms of operating system, Android is increasing share and is expected to dominate the smartphone market by 2015, with over half a billion users. Competition is rife in the operating system segment of the smartphone market, and has seen companies partnering to enhance market share and differentiate themselves from their competitors. One example is Nokia and Microsoft’s alliance to create the Windows Phone 7 operating system, which is expected to increase in volume share by 38% p/a, to 2017.
The next few years will see new the launch of new technologies including dual-core processors, 3D graphics and near-field communication (NFC), which will enhance competition in thesmartphones market.
The report contains profiles of 44 key smartphone market players including Symbian Foundation; Samsung Electronics Co Ltd ; Fujitsu Limited; High Tech Computer Corporation (HTC); Nokia Corporation;p Apple Inc; Hewlett-Packard Development Company; Microsoft Corporation; Google Inc; Sony Ericsson Mobile Communications AB; Motorola Mobility Inc; Sharp Corporation, AB; Panasonic Corporation and Research In Motion Limited.
The 580 page report includes detailed analysis of the smartphones market, with historic and forecast data for 2003-2017. The report is split by the following geographies: Asia Pacific, Canada, Europe Japan, Latin America, US and Rest of World. Analysis of trends; market drivers/barriers; new technologies and innovations, and other market-influencing factors, is also included.

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