Visa Outlines New Fee Structure To Defend Its Debit Business

From Digital Transactions

"As Visa Inc. moves into the post Durbin-era, the debit card market leader plans to offer a fixed network participation fee and reduce its variable processing fee for Visa debit products in the United States. Executives expect the new fee structure will make Visa a more viable alternative to competing PIN-debit networks, which stand to pick up new business from current Visa card issuers as merchants take advantage of network-affiliation and transaction-routing provisions in the Federal Reserve's new debit card regulations."We expect the lower fees to help us win debit routing volume and to effectively compete on the issuing side of the business," chairman and chief executive Joseph W. Saunders said"  read more