Lead Generation Solutions Launches Technology to Connect Retailers and Shoppers at Point of Sale
August 25, 2011 10:13 AM Eastern Daylight Time
KING OF PRUSSIA, Pa.--(EON: Enhanced Online News)--Lead Generation Solutions, a privately held firm, is proud to announce the launch of Discount My Way, which allows shoppers to utilize their smart phones to propose a purchase and request an instant discount from a retailer.
“Today, smart phones are the way a person will let you into their life. When you provide selection, timely knowledge, and discounts, the shopper will let you move in. Retailers have a huge opportunity to identify and connect directly with key demographic shoppers.”
“Shoppers want information and incentives before they buy these days, and retailers need a way to increase sales and get more productive results from their advertising spend,” says Mike Drohan, President of Lead Generation Solutions. Drohan believes it is exactly what’s needed to revolutionize how retailers do business to attract and nurture shoppers.
Shoppers no longer have to wait for discounts to be offered by a business. Now they can get the deals they want, exactly when they want them. Social coupon offers have redefined the way many retailers do business via coupons built for the masses. But even the attractive deal-a-day offers force shoppers to make decisions on the company's timeline, not their own.
With Discount My Way, the shopper can simply propose an intended purchase and a desired discount to a business which, in turn, can approve, deny, or meet the shopper somewhere in the middle with a modified deal. “It’s a new frontier and a new kind of barter system for the 21stcentury,” says Drohan. “We finally have technology that allows the retailer and shopper closer together to interact on a personal level at the point of sale.”
Drohan explains the simple concept. “A customer in the mall proposes to buy a few articles of clothing and uses Discount My Wayon their smart phone to request a 20% discount. The request is received by the retailer and then checked against sales numbers, inventory, and up to the minute business conditions and a counter-offer is made: 15%. Or the business may decide to offer a complimentary add-on product and sweeten the discount to 25%.”
Everything is based on corporate approved algorithms so there is no concern of making unprofitable offers or leaning on the store manager who is already too busy.
With Discount My Way, retailers have the never before capability to interact with shoppers when the shopper wants it; no longer are companies forced to rely on interrupting people with a TV commercial or a pop-up ad. The interaction is meaningful, welcomed, and at the exact moment a shopper can be motivated to make a purchase. With Discount My Way’s help, retailers can more competitively blend cutting-edge tech capabilities with their brick and mortar customers.
Drohan says “Today, smart phones are the way a person will let you into their life. When you provide selection, timely knowledge, and discounts, the shopper will let you move in. Retailers have a huge opportunity to identify and connect directly with key demographic shoppers.
Discount My Way will be available as a smartphone app for the Android, iPhone, & Blackberry platforms.
About Lead Generation Solutions
Lead Generation Solutions specializes in bringing the buyer and seller together. Working primarily in the business to business sector, our desire is to bring their expertise to retail and consumer relationships with a technology based offering.
Contacts
Lead Generation Solutions
Mike Drohan, 610-768-8952
mike.drohan@discountmyway.com
www.DiscountMyWay.com
Mike Drohan, 610-768-8952
mike.drohan@discountmyway.com
www.DiscountMyWay.com
