October 05, 2011 11:59 AM Eastern Daylight Time
NEBA’s SMS Text Messaging System strengthens bank/customer relationships with near real-time communication and cardholder account data access
WAKEFIELD, Mass.--(BUSINESS WIRE)--NEBA today announced it has leveraged its resources and expertise to implement Short Messaging Systems (SMS) Text Messaging Systems for financial institution credit and debit card issuers. The system provides one- or two-way consumer, event or system triggered short code messaging and is module-based, depending on need. A real time fraud alerts component, based upon Falcon fraud analytics system strategies, allows the card issuer expanded risk management capability. With SMS Text Messaging the issuer’s cardholders access near real-time, personalized, relevant credit card account data. The system works with existing digital voice capabilities allowing a card issuer to communicate via SMS Text Messaging, automated outbound voice messaging or other preferred channel.
“NEBA is excited to bring SMS Text Messaging to its card issuing members”
“NEBA is excited to bring SMS Text Messaging to its card issuing members,” said Ted Keith, NEBA’s President and CEO. “Cardholders benefit because they can conveniently request account information and receive personalized and near immediate responses. Issuers benefit because they can use it to help control fraud, strengthen their brand, differentiate their services, save money by reducing call center activity, and even add marketing messages that are tailored by cardholder attributes to SMS responses.”
NEBA’s SMS Text Messaging System, a one- or two-way consumer, event or system triggered system, allows bank credit and debit card issuers to provide up to the minute information when and where their financial institution customers want it. The system allows for easy integration via processor-established contracts with industry leading mobile network operators and seamless implementation with minimal IT resources. Support services include a customer service interface and SMS message customization. SMS Text Messaging capability enables card issuers to communicate with their customers while the fraud reduction-mobile alerts component offers a means of contacting cardholders to confirm fraud in real time. The system targets card issuers looking to differentiate themselves from the competition, attract and retain customers, reduce fraud, lower cost, and attract a higher value consumer segment.
About NEBA
Headquartered in Wakefield, Massachusetts and founded in 1969 as one of the twelve original MasterCharge Associations, NEBA provides financial institutions in the U.S. and Caribbean a full range of high-quality credit card issuing and merchant acquiring programs, products, and services, as well as the framework, support, and educational assistance banks need to operate profitable, effective payments card programs that enhance customer satisfaction and loyalty.
NEBA members have access to the best in card-processing solutions including MasterCard and Visa cards. NEBA’s unique bundled programs are designed to speed program implementation and minimize the need to allocate bank resources. For more information about NEBA please visit neba.com.
