April 14, 2011 10:31 AM Eastern Daylight TimeNear Field Communication Forum Publishes White Paper on NFC Smart Posters
Forum Executives to Present on White Paper and Other Key NFC Topics at WIMA in Monaco
WAKEFIELD, Mass.--(BUSINESS WIRE)--The NFC Forum, a non-profit industry association that advances the use of Near Field Communication (NFC) technology, has published a White Paper about developing and deploying NFC Smart Posters, subtitled "How to use NFC tags and readers to create interactive experiences that benefit both consumers and businesses." The paper is available for download at no charge from http://www.nfc-forum.org/resources/white_papers/.
“How to use NFC tags and readers to create interactive experiences that benefit both consumers and businesses.”
The NFC Forum also announced that its leaders will present compelling content and examples from the Smart Poster White Paper, as well as other industry-facing topics covering NFC technology at WIMA, April 21, 2011, in Monaco. Koichi Tagawa, NFC Forum Chairman, will deliver a keynote address titled “NFC: The Evolution Continues,” which discusses the latest developments in the industry association, as well as current NFC market trends.
The goal of the White Paper, written by members of the NFC Forum Ecosystem Development Working Group, is to empower and encourage businesses and consumers to implement and use NFC Smart Posters. The extensively illustrated paper offers an easy guide to understanding what an NFC Smart Poster is, what is required to develop NFC Smart Posters, and how to avoid common obstacles when creating them. Through numerous use cases, the paper highlights ways in which NFC Smart Posters are already in use around the world, benefiting industry and consumers alike. Appendices include Frequently Asked Questions, a Glossary, and a selection of other available resources.
NFC Smart Posters are objects in or on which readable NFC tags have been placed. Smart Posters use reader/writer mode, one of the three modes of NFC; the other two modes are Peer-to-Peerand Card Emulation. An NFC Smart Poster can come in many forms – it can be a poster, billboard, magazine page, even a three-dimensional object. Information on each NFC tag is read when an NFC device is held close to it. Smart Poster examples include a poster with a web address for buying concert tickets, a museum exhibit sign with in-depth information, a restaurant menu for quick ordering of daily specials, and an in-store display offering special savings to shoppers; many more are described in the paper.
NFC Smart Posters can be of value to retailers, transport agencies, financial services companies, museums, health care providers – any entity with information to share. NFC Smart Posters can deliver a wide range of business benefits, such as cost advantages over other means of communication, relative ease of implementation, and automated interactive communications with target audiences. NFC Smart Posters can also provide an immediately useful call to action on advertisements. The process for creating Smart Posters is simple enough that consumers can make their own for household use; the White Paper offers helpful information to guide them in this activity.
The NFC Smart Poster White Paper is one of a series produced by NFC Forum members to educate the public and the industry about various aspects of using NFC technology.
About Near Field Communication Technology
NFC technology makes life easier and more convenient for consumers around the world by making it simpler to make transactions, exchange digital content, and connect electronic devices with a touch.
A standards-based connectivity technology, NFC harmonizes today's diverse contactless technologies, enabling current and future solutions in areas such as access control, consumer electronics, healthcare, information collection and exchange, loyalty and coupons, payments, and transport.
NFC technology is supported by the world’s leading communication device manufacturers, semiconductor producers, network operators, IT and services companies, and financial services organizations. NFC is compatible with hundreds of millions of contactless cards and readers already deployed worldwide.
About the NFC Forum
The NFC Forum was launched as a non-profit industry association in 2004 by leading mobile communications, semiconductor and consumer electronics companies. The Forum’s mission is to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability among devices and services, and educating the market about NFC technology. The Forum’s 135 global member companies currently are developing specifications for a modular NFC device architecture, and protocols for interoperable data exchange and device-independent service delivery, device discovery, and device capability.
The NFC Forum’s Sponsor members, which hold seats on the Board of Directors, include leading players in key industries around the world. The Sponsor members are: Broadcom Corporation, INSIDE Secure, MasterCard Worldwide, Microsoft Corp., NEC, Nokia, NTT DOCOMO, Inc., NXP Semiconductors, Renesas Electronics Corporation, Samsung, Sony Corporation, STMicroelectronics, and Visa Inc.
NFC Forum Public Relations
Ruth Cassidy, +1 617-957-8494
Ruth Cassidy, +1 617-957-8494