April 18, 2011 05:18 AM Eastern Daylight Time
DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of Javelin Strategy & Research's new report "2011 Contactless Near Field Communication (NFC) Mobile Payments: Framing Mobile Payments on the Foundation of Mobile Banking" to their offering.
Mobile payments have been the source of much excitement for over half a decade, with the latest focus being on near field communication (NFC) payments, which uses short-range wireless technologies to allow a consumer to tap or wave a supporting mobile phone to complete an in-store payment. Late 2010 experienced of a flurry of NFC-related mobile payments announcements, detailing pilot initiatives from numerous financial institutions (FIs), payment networks, mobile phone carriers, technology giants, and third-party developers.
Despite this activity, mobile contactless/NFC is a payment option that is battling limited availability of contactless-ready merchant terminals and mobile technology, as well as low consumer demand. In order to ensure the greatest opportunity for success, FIs should integrate NFC mobile payments with their existing mobile banking platform. Javelin data shows that mobile bankers are the prime financial demographic to jumpstart mobile payments, and FIs should promote the service accordingly.
Key Topics Covered:
- The State of U.S. Contactless and Mobile Commerce
- The Consumer Roadmap to Mobile Payments
- Mobile Banking as the Springboard for Mobile Contactless Payments
- Demographic Trends - Who Are the Likely Mobile Contactless Users of Today?
- Mobile Contactless Payments: The Proverbial Chicken and the Egg Dilemma
- Bank of America
For more information visit http://www.researchandmarkets.com/research/c5be80/2011_contactless_n