“Despite mobile payments’ perennial failure to launch globally, 2011 will be a significant year for market growth,” says Amy Cravens, Senior Analyst. “It’s the level of interest in mobile payments shown by big players worldwide, including banks, credit card companies, mobile operators, and handset/operating system providers that is largely driving that growth.”
Areas expected to generate significant activity in 2011 include:
- NFC: 2011 is poised to be the year for NFC as it evolves from a concept to a strategy that is actively being pursued.
- Mobile web payments: A big growth area that is highly correlated to smartphone trends.
- App store billing: Handset manufacturers are partnering with mobile payment providers to enable carrier billing and improve consumer purchase experience and carry through.
- Micropayment: Using your mobile phone for small payments by deducting funds from a virtual wallet is gaining momentum.
- Intersection between payments and other applications: Mobile payment concepts are emerging as a means to improve the consumer shopping experience by communicating information and simplifying the shopping experience
The report also includes:
- Market player profiles including: Bling Nation, Boku, Clairmail, Isis, mFoundry, and Obopay
- Forecasts for the mobile payments market through 2015
- Forecasts of anticipated usage and transaction volume
- Detailed examination of the NFC market
- All forecast extend through 2015 and are segmented by geographic regions
This research is part of In-Stat’s Mobile Technologies service, which provides analysis of the market for technologies, IP and semiconductors that enable next generation mobile devices, including processors, graphics, modems, GPS, displays, memory, storage, operating systems, software, and human interfaces.
Smartphones: A Worldwide View