May 16, 2011 08:00 AM Eastern Daylight Time
Pay-at-the-Pump Media Program Brings Entertaining Content to Consumers and Bottom-Line Profits for Convenience Retailers
LAS VEGAS--(BUSINESS WIRE)--VeriFone Systems, Inc. (NYSE: PAY), today announced PAYMEDIA for its PCI 2.0-approved Secure PumpPAY solution for pay-at-the-pump. PAYMEDIA is designed to deliver an entertaining and engaging mix of content and advertising to enhance the customer’s experience at the gas pump while generating profits for convenience operators.
“VeriFone continues to look for ways to enhance the fueling experience for the consumer while also generating additional revenue from the gas sale for our customers”
PAYMEDIA for Secure PumpPAY is driven by the VeriFone Digital Network (VNET), currently playing in more than 10,000 taxi cabs throughout the United States and the United Kingdom. VNET provides consumers with an engaging blend of news, weather, and lifestyle programming while also delivering targeted advertisements and promotions. Additionally, VeriFone’s Media sales team will actively sell and market advertising to national ad buyers.
“VeriFone continues to look for ways to enhance the fueling experience for the consumer while also generating additional revenue from the gas sale for our customers,” said Dan Yienger, VeriFone vice president for petroleum sales. “PAYMEDIA for Secure PumpPAY couldn’t be easier for the retailer -- just install the device and let VeriFone do the rest.”
Secure PumpPAY provides a very cost effective way for fuel retailers to upgrade existing fuel pumps to full PCI 2.0 approval. With retrofit kits available for virtually every dispenser type, VeriFone’s Secure PumpPAY is packed with security features that go beyond current PCI standards, including support for EMV and chip and PIN payments. It provides a rugged and secure pump payment solution that is user-friendly and highly suited to brightly display the dynamic PAYMEDIA content.
PAYMEDIA for Secure PumpPAY delivers media at eye-level and ensures content only plays when a consumer is actively fueling at the dispenser. Petroleum retailers can use the program to promote their own products and services or generate additional revenue by selling advertisements to local businesses. Promotions can be created and scheduled through an intuitive web-based media portal or the VeriFone Media team can work with gasoline retailers to create compelling promotions.
PAYMEDIA for Secure PumpPAY is available now from select VeriFone Authorized Distributors.
About VeriFone Systems, Inc. (www.verifone.com)
VeriFone Systems, Inc. (“VeriFone”) (NYSE: PAY) is the global leader in secure electronic payment solutions. VeriFone provides expertise, solutions and services that add value to the point of sale with merchant-operated, consumer-facing and self-service payment systems for the financial, retail, hospitality, petroleum, government and healthcare vertical markets. VeriFone solutions are designed to meet the needs of merchants, processors and acquirers in developed and emerging economies worldwide.