July 07, 2011 01:00 PM Eastern Daylight Time
Moviegoers Can “Get Loot” When They Purchase and Use a MasterCard Prepaid Card
New Campaign Rewards U.S. Prepaid Cardholders with Free Movie Tickets and the Opportunity to Win a Priceless Movie Premiere Experience
PURCHASE, N.Y.--(BUSINESS WIRE)--MasterCard Worldwide today announced the launch of “Get Loot,” an entertainment-based program that offers U.S. consumers and avid movie fans the opportunity to experience the movies with friends and family like never before by using a MasterCard Prepaid card.
“Now, consumers who get and use a MasterCard Prepaid card can enjoy the safety and convenience of electronic payments versus cash, and get rewarded for one of their favorite summer activities.”
From July 1 through the end of October, consumers who get and load funds on participating reloadable MasterCard Prepaid cards will receive two free movie tickets while supplies last.* In addition, every time they use the card between July 1 and December 31, cardholders will be automatically entered for a chance to win an ultimate priceless experience – a VIP all-expenses paid trip to a 2012 movie premiere.**
To participate in the promotion and receive free movie tickets, consumers can get a MasterCard Prepaid card online or in-store fromWestern Union beginning in July and online from NetSpend starting in August. The reloadable prepaid MasterCard cards offer cardholders a secure and convenient way to shop and pay bills online, track purchases and stay in control of their budget. More information about the campaign can be found on MasterCard’s Facebook page and consumers can learn more about the benefits of MasterCard Prepaid cards on MasterCard’s website.
“With ‘Get Loot,’ we are making this summer priceless for U.S. consumers who are passionate about going to the movies and sharing those experiences with their friends and family,” said Brett Adams, Prepaid Lead, U.S. Markets, MasterCard Worldwide. “Now, consumers who get and use a MasterCard Prepaid card can enjoy the safety and convenience of electronic payments versus cash, and get rewarded for one of their favorite summer activities.”
Throughout the campaign, avid moviegoers will have the opportunity to win additional “loot” via surprise in-theater promotions at select theaters across the country. The campaign will be supported by online and mobile marketing, as well as in-theater lobby posters.
* Tickets are valid in participating movie theaters.
** NO PURCHASE NECESSARY. Void where prohibited. Starts 7/1/11. Ends 12/31/11. Restrictions apply. For official rules and additional terms and conditions, click here.
About MasterCard Worldwide
As a leading global payments company, MasterCard Worldwide prides itself on being at the heart of commerce, helping to make life easier and more efficient for everyone, everywhere. MasterCard serves as a franchisor, processor and advisor to the payments industry, and makes commerce happen by providing a critical economic link among financial institutions, governments, businesses, merchants, and cardholders worldwide. In 2010, $2.7 trillion in gross dollar volume was generated on its products by consumers around the world. Powered by the MasterCard Worldwide Network – the fastest payment processing network in the world – MasterCard processes over 23 billion transactions each year and has the capacity to handle 160 million transactions per hour, with an average network response time of 130 milliseconds and with 99.99 percent reliability. MasterCard advances global commerce through its family of brands, including MasterCard®, Maestro®, and Cirrus®; its suite of core products such as credit, debit, and prepaid; and its innovative platforms and functionalities, such as MasterCard PayPass™ and MasterCard inControl®. MasterCard serves consumers, governments, and businesses in more than 210 countries and territories. For more information, please visit us at www.mastercard.com. Follow us on Twitter: @mastercardnews.