Friday, October 28, 2011

First NFC Enabled "Smart Book" Published by Atria

SOURCE: Atria Books
October 28, 2011 07:04 ET

Atria Publishes First-Ever Nearfield Communications Enabled "smart book"

NEW YORK, NY--(Marketwire - Oct 28, 2011) - Atria Books releases the first-ever smart book. 1,000 copies of the book will be stickered with a RFID chip allowing for any Near Field Communication (NFC) enabled phone to simply tap and engage with the book's content.
The smart book tag can be read by the consumer's phone by tapping the sticker. Any NFC-enabled phone will automatically perform the command embedded in the tag. In this case, the phone will open the phone's mobile web browser on specific book-related content. The smart book tag can be embedded into a book cover or paper bookmark. (Link to see image of NFC phone activating the smart book tag:
"The smart book allows the physical book to become interactive for both the book buyer and the book browser," says Judith Curr, Executive Vice President and Publisher of Atria Books. "The reader can tap to rich interactive content on their phone. The goal is to engage the consumer and start a permission-based two-way relationship that may lead to the sale of this book or further sales in this category of interest."
The first NFC-enabled smart book will be THE IMPULSE ECONOMY: Understanding Mobile Shoppers and What Makes Them Buy (Atria Books; November 1, 2011; ISBN: 9781451671865; $24.00), a groundbreaking book that shows how mobile technology is changing shopping habits, anticipates the near future of m-commerce, and helps retailers understand what they can do to leverage this technology to grow their customer base.
"Proximity marketing solutions like NFC will allow for seamless and frictionless interactive experience whether this is for interactive content on your phone or mobile wallet commerce opportunities," says Gary Schwartz, the author of THE IMPULSE ECONOMY. "This new breed of consumer is using the mobile phone in the physical store to select products, research purchases, and act on content."
Atria Books is an imprint of Simon & Schuster, a part of CBS Corporation. Simon & Schuster is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children's Publishing, Simon & Schuster Audio, Simon & Schuster Online, and international companies in Australia, Canada, India, and the United Kingdom. For more information about Atria, visit our website at
Gary Schwartz is the founder of Impact Mobile, where he is currently Chief Executive Officer. Gary has played a leadership role in the mobile industry and is also a pioneer in mobile marketing and managed the first cross-carrier short code mobile campaign in North America. In 2006, Gary founded the mobile committee for the Interactive Advertising Bureau (IAB). In 2010, the Mobile Entertainment Forum re-elected Gary as Chairman of the Board in North America, charging him with the task of developing a mobile commerce practice to service brands, retailers, and content owners. In 2011, in partnership with MEF and a number of industry groups including the X9 security standards body, Gary began working to develop m-commerce security and privacy twitter @impulseeconomy

Pyramid says Google Wallet has all the elements of the value chain

CAMBRIDGE, Mass.Oct. 27, 2011 /PRNewswire/ -- Mobile payments are developing at a rapid pace as members of the value chain make a push to bring their proposals to the table. Google Wallet, however, aims to bundle it all in one place, according to a new research note from Jose MaganaPyramid's Practice Leader on Mobile Payments and Banking.

Google Wallet has all the elements of the value chain: a mobile operator (Sprint), a bank (Citibank), a payment vendor (MasterCard), a technology (NFC) and a handset (in this case, Google brought its Nexus S 4G device). "By setting a role for each player, Google is trying to address a key issue in mobile payments: more partners, means more fees and fewer incentives to break the current offline model," says Jose Magana. Google would benefit from providing users with coupons and deals, thus giving them another reason to choose its Android platform over others and maintaining Google's position in the mobile space as a leading search provider. "By the same token, Groupon has built a multimillion business around deals, so there is interesting revenue to be made," he adds.
Read the full Pyramid Point here.
To learn more about Pyramid's perspective on the mobile payments and banking market, download content from the Mobile Commerce Landscape Insight Pack. The Mobile Commerce Landscape Insight Pack is a new research service that combines extensive database resources with high-level expert analysis to enable operators to identify and exploit new telecom revenue opportunities in mobile payment and banking.
Pyramid Research ( offers practical solutions to the complex demands our clients face in the global communications industry. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries – a distinction that has remained unmatched for more than 25 years. As a telecom research arm of the Light Reading Communications Network (, Pyramid Research contributes to the only integrated business information platform serving the $4 trillion global communications industry.
The Light Reading Communications Network ( combines the most trusted telecom research brands with award-winning online communities and a rich events portfolio to deliver the only integrated business information platform serving the global communications industry. With the power of this platform, leaders who build, deploy, finance and regulate next-generation telecom networks are able to make more informed decisions on emerging market and service opportunities. The Light Reading Communications Network is a division of UBM TechWeb (, the global leader in technology media and business information.
Press Contact:
Jennifer Baker
Marketing Director, Light Reading Communications Network
617 871 1910
SOURCE Pyramid Research

A Competitive Benchmarking Report on Mastercard Incorporated

MasterCardImage via Wikipedia

Research and Markets: Mastercard Incorporated: a Competitive Benchmarking Report

DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of The Business Analysts Group's "Mastercard Incorporated : Competitive Benchmarking Report" company profile to their extensive offering.
This analytical report is especially created for top management, investors, business analysts and decision makers to get a comprehensive perspective on product offerings, financial performance, market/industry position, and business strategies etc of Mastercard Incorporated in relation to its competitors and industry segment.
This report compares Mastercard Incorporated with its closest competitors on various parameters such as business segments, product offerings and their USPs (unique selling points), geographical coverage, financial performance, M&A developments and business strategies.
Besides a comparative analysis on these metrics, this Competitive Benchmarking Report has two USPs, which distinguishes this report from any other available competitive benchmarking report on Mastercard Incorporated: 1. Industry Analysis Section: This section covers an analytical overview on the respective industry segment, size, forecast, segmentation, trends, issues, challenges, opportunities and ranking of top players in the industry. 2. Comparative SWOT analysis on Mastercard Incorporated and its competitors.
This report offers a comprehensive overview on the key strategies adopted by Mastercard Incorporated to gain a stronger market position in this competitive environment. It can be best used to derive a framework for strategic planning with key success factors (KSFs) of the industry or marketplace on specific metrics. From a strategic decision making perspective, it can be further used to develop future quality and market initiatives for the company to enhance its overall competitive position.
Note: Delivery Will Take 4-6 Business Days as All These Reports Are Custom Generated at the Time of Order to Ensure the Information is as Current as Possible.

Green Dot Expands Walmart MoneyCard Product Line with GE

Green Dot, Walmart and GE Expand the Walmart MoneyCard Family of Products

New products drive growth in new customer acquisition for Walmart prepaid card products
MONROVIA, Calif.--(BUSINESS WIRE)--Green Dot Corporation (NYSE:GDOT), a leading prepaid financial services company, today announced that, together with GE Capital Retail Bank and Walmart, it has expanded the Walmart MoneyCard® prepaid card product line sold at Walmart stores nationwide and online at The new products will be part of a rebrand of the entire product line, which is scheduled to roll out nationwide during the fourth quarter. The innovative new package design showcases the prepaid card and provides consumers with a broad range of product choices to fit their need. The Walmart MoneyCard is issued by GE Capital Retail Bank.
“With the new Visa and MasterCard MoneyCards we have doubled the number of products offered through Walmart. This initiative is another example of how Green Dot, Walmart and GE continue to drive innovation in the prepaid industry with the goal of better serving customers and continuing to grow sales.”
The Walmart MoneyCard program has added three new products to the current suite of offerings, including a Visa Gold MoneyCard, a MasterCard Family Edition MoneyCard and a MasterCard Bill Pay MoneyCard. Using sophisticated customer segmentation analysis, we created new products designed to expand customer awareness and acquisition of Walmart MoneyCard products. These new products are targeted to specific usage segments of Walmart customers based on deeper understanding of the customer.
Mark Troughton, Green Dot’s President, Cards and Network, stated: “With the new Visa and MasterCard MoneyCards we have doubled the number of products offered through Walmart. This initiative is another example of how Green Dot, Walmart and GE continue to drive innovation in the prepaid industry with the goal of better serving customers and continuing to grow sales."
Walmart is supporting the launch of the new cards with a new “Do More With a MoneyCard Card” campaign, updated permanent signage in the Money Center featuring the full product line and seasonal signage for both the Money Center and Customer Service Center, as well as upgraded displays and a series of in-store events to engage Walmart associates and educate them on the new products.
About Green Dot Corporation
Green Dot is a leading prepaid financial services company providing simple, low-cost and convenient money management solutions to a broad base of U.S. consumers. Green Dot also owns and operates the Green Dot Network, the nation’s leading prepaid card reload network. Green Dot products are available online at and at more than 55,000 retail stores, including Walmart, Walgreens, CVS/pharmacy, Rite Aid, 7-Eleven, Kroger, Kmart, Meijer, and Radio Shack. Green Dot is headquartered in the greater Los Angeles area. For more details, visit
About GE Capital Retail Finance
GE Capital’s Retail Finance business is among the country’s most successful retail lenders, with more than 75 years of experience in consumer financing. The business, which originates loans as a unit of GE Capital Retail Bank, provides credit card programs to retailers and consumers in the United States and Canada. This includes customized private label and bankcard credit programs to major retailers in the U.S., as well as private label credit card programs, promotional and installment lending, bankcards and financial services for consumers through dealers; national, regional and independent retailers; contractors; manufacturers; healthcare practices; and service providers across more than 20 retail segments including: automotive, appliances and consumer electronics, elective health care, floor covering, home design and improvement, home furnishings, jewelry, music, powersports, outdoor power equipment and sporting goods. More information can be found at
About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at over 9,600 retail units under 69 different banners in 28 countries. With fiscal year 2011 sales of $419 billion, Walmart employs 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting and on Twitter at Online merchandise sales are available at and

Heartland Payment Systems, Inc. Announces Participation in November 2011 Conferences

PRINCETON, N.J.--(BUSINESS WIRE)--Heartland Payment Systems, Inc. (NYSE: HPY), one of the nation’s largest payments processors, today announced that Robert Baldwin, President, and Maria Rueda, Chief Financial Officer, will be webcasting their presentations from the following two November conferences.
  • Wells Fargo Securities, Technology, Media & Telecom Conference being held at The New York Palace Hotel in New York, NY on November 8, 2011 at 2:05 P.M. Eastern Time
  • J. P. Morgan Ultimate Services Investor Conference being held at J. P. Morgan Conference Center in New York, NY on November 9, 2011 at 2:45 P.M. Eastern Time
Events featuring a live webcast are available on the Investor Relations section of Heartland’s website at: Webcasts are archived on the Company’s website for two weeks after the live presentation.

Strong PrePaid Adoption for FIS

FIS Sees Strong Adoption of Prepaid Solutions

24/7 Card one of more than 80 new agreements signed since beginning of 2011
JACKSONVILLE, Fla.--(BUSINESS WIRE)--FIS™ (NYSE: FIS), the world’s largest provider of banking and payments technology, today announced it has signed more than 80 new agreements worldwide for its prepaid card processing solutions this year. Each of the new agreements represents a new client converting from a previous provider, or clients entering the prepaid market for the first time. One of its newest prepaid clients, 24/7 Card, will utilize FIS’ innovative systems to enable customers to send money directly from their prepaid 24/7 Visa® Prepaid Debit + Remit Card.
“24/7 Card is offering an innovative product designed to meet the needs of a rapidly growing demographic of foreign nationals, an underserved demographic”
24/7 Card, headquartered in Los Angeles with an additional location in Manila, Philippines, will team with FIS and Central National Bank of Enid as issuer (pursuant to a license from Visa U.S.A.) to launch its reloadable prepaid card designed specifically for foreign nationals living in the U.S. Starting with the Filipino community, 24/7 Card provides its customers the combined benefits of a prepaid debit card with the ability to send money to loved ones in the Philippines. Cardholders can use their cards to make purchases and ATM cash withdrawals, and remit money to the Philippines or 20 additional countries.
Prepaid programs are increasingly popular with consumers, providing financial institutions and retailers with new product opportunities that will attract and retain customers. Prepaid programs are also increasingly being utilized by government entities around the world to provide cash-based benefits to their residents. FIS provides robust, end-to-end solutions for the development, processing and administration of prepaid programs. FIS prepaid processing solutions include all aspects of prepaid card processing – account set up and management, card production and personalization, inventory management and customized distribution solutions, transaction processing, fraud detection and prevention, funds settlement, call center and IVR/VRU customer service, dispute processing, detailed reporting and mobile and Web hosting services.
“24/7 Card is offering an innovative product designed to meet the needs of a rapidly growing demographic of foreign nationals, an underserved demographic,” said Lance Rosenzweig, chief executive officer, 24/7 Card. “To have the capabilities needed to launch this new product, we require a technology solution that is equally advanced. We were impressed by FIS’ prepaid expertise and its ability to integrate with our existing systems and provide real-time capabilities.”
“FIS is a leader in the prepaid card market with more than 100 million cards and over 775 million transactions processed annually on our platforms,” said Frank D’Angelo, executive vice president, FIS Payment Solutions Group. “The excellent adoption rate of our prepaid solutions in just the first nine months of this year is a testament to the caliber of our solutions.”
24/7 Card ( is a financial services company headquartered in Los Angeles, with operations in Manila, Philippines. The company’s new 24/7 Visa Prepaid Debit + Remit Card was created to meet the personal financial needs of Filipinos and other immigrants in the United States. 24/7 Cardholders can safely and securely pay bills, remit money overseas and shop everywhere Visa Debit Cards are accepted – at home or on the road. 24/7 Card is supported by world boxing champion and Philippine congressman Manny Pacquiao. The 24/7 Visa Card will be issued by Central National Bank & Trust Company of Enid, Oklahoma, pursuant to a license from Visa U.S.A. Inc.
FIS (NYSE: FIS) is the world’s largest global provider dedicated to banking and payments technologies. With a long history deeply rooted in the financial services sector, FIS serves more than 14,000 institutions in over 100 countries. Headquartered in Jacksonville, Fla., FIS employs more than 33,000 people worldwide and holds leadership positions in payment processing and banking solutions, providing software, services and outsourcing of the technology that drives financial institutions. First in financial technology, FIS tops the annual FinTech 100 list, is ranked third on the Barron’s 500, 426 on the Fortune 500 and is a member of Standard & Poor’s 500® Index. For more information about FIS, visit

Green Dot Reports Q3 2011 Financial Results

MONROVIA, Calif.--(BUSINESS WIRE)--Green Dot Corporation (NYSE: GDOT), a leading prepaid financial services company, today reported financial results for the third quarter ended September 30, 2011.
“The continued robust growth in our key top-line metrics, including new cards activated, first time reloading customers, and gross dollar volume loaded through our network, all indicate that our products' value proposition is increasingly resonating in the marketplace.”
“We are pleased with our third quarter results. In Q3 we reported a 26% increase in non-GAAP total operating revenues to $119 million and a 26% increase in adjusted EBITDA to $31 million,” said Steve Streit, Green Dot's Chairman and Chief Executive Officer. “The continued robust growth in our key top-line metrics, including new cards activated, first time reloading customers, and gross dollar volume loaded through our network, all indicate that our products' value proposition is increasingly resonating in the marketplace."
GAAP financial results for the third quarter of 2011 compared to the third quarter of 2010:
  • Total operating revenues on a generally accepted accounting principles (GAAP) basis increased 30% to $115.4 million for the third quarter of 2011 from $88.9 million for the third quarter of 2010
  • GAAP net income increased 48% to $13.3 million for the third quarter of 2011 from $9.0 million for the third quarter of 2010
  • GAAP basic and diluted earnings per common share were $0.32 and $0.30, respectively, for the third quarter of 2011 and $0.22 and $0.20, respectively, for the third quarter of 2010
Non-GAAP financial results for the third quarter of 2011 compared to the third quarter of 2010:1
  • Non-GAAP total operating revenues1 increased 26% to $118.9 million for the third quarter of 2011 from $94.1 million for the third quarter of 2010
  • Non-GAAP net income1 increased 32% to $17.2 million for the third quarter of 2011 from $13.0 million for the third quarter of 2010
  • Non-GAAP diluted earnings per share1 were $0.39 for the third quarter of 2011 and $0.30 for the third quarter of 2010
  • EBITDA plus employee stock-based compensation expense and stock-based retailer incentive compensation expense (adjusted EBITDA1) increased 26% to $30.9 million for the third quarter of 2011 compared to $24.4 million for the third quarter of 2010
Key business metrics for the quarter ended September 30, 2011:
  • Number of general purpose reloadable (GPR) debit cards activated was 1.96 million for the third quarter of 2011, an increase of 490,000, or 33%, over the third quarter of 2010
  • Number of cash transfers was 8.87 million for the third quarter of 2011, an increase of 1.98 million, or 29%, over the third quarter of 2010
  • Number of active cards at quarter end was 4.15 million, an increase of 870,000, or 27%, over the third quarter of 2010
  • Gross dollar volume was $4.1 billion for the third quarter of 2011, an increase of $1.6 billion, or 63%, over the third quarter of 2010
Refer to the Company's Quarterly Report on Form 10-Q for a description of these key business metrics.

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