Friday, January 27, 2012

Mobile Payments Going Mainstream at CARTES in North America

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Two-day long tracks on mobile payments; more than 80 speakers and a sold-out roster of 100 exhibitors

CARTES in North America 2012
LAS VEGAS--()--Just what combination of technology convergence, business partnerships and consumer acceptance points will finally drive the widespread adoption of global mobile payments is at the center of the agenda at the CARTES in North Americaexpo & conference, March 5-7, 2012 in Las Vegas, Nev.
“As we continue to focus on innovation and developing technologies like NFC, we’ll be able to further enhance the consumer experience—from search to purchase opportunities, to instant rebates, to e-commerce.”
With the advent of Google Wallet and a new mobile phone payment system from ISIS as well as global wireless carriers supporting standards for Near-Field Communication (NFC)-based payments, 2012 is poised to be the year that new mobile payment technology moves into the consumer mainstream. CARTES in North America will host two day-long tracks, March 5-6, on Global Mobile Payment & Services Initiatives, featuring speakers from the United States, Canada and Europe addressing topics ranging from deploying NFC payments and the changing business case for banks, to retailer adoption, consumer acceptance and security.
Tim Jefferson, managing director of The Human Chain, will present a keynote address on Mobile Payment and NFC on March 5 and chair the day’s Global Mobile Payment track. “Making payments via a smart phone really represents a threshold for wider adoption of a whole host of new NFC-driven mobile smart technologies connecting companies with their customers,” said Jefferson.
Other mobile payments highlights on March 5 include platinum sponsor ABnote presenting a session on “A Pathway Approach to Deploying NFC Payment”, and gold sponsor MasterCard Worldwide speaking on “The Commercial Launch of Mobile Payments Using NFC-Enabled Phones.” “Today, people want the freedom to pay in a way that best fits their needs and lifestyles with a simple tap, click or touch,” said James Anderson, Senior Vice President, Mobile and Emerging Payments at MasterCard. “As we continue to focus on innovation and developing technologies like NFC, we’ll be able to further enhance the consumer experience—from search to purchase opportunities, to instant rebates, to e-commerce.”
In addition, Canadian-based Ipsos will present the results of a consumer survey on mobile payments during the session, “Are Consumers Ready for Mobile Payments?”
Security is the focus of the CARTES in North America Global Mobile Payment and Services Track on March 6. Dawood Khan, a partner at Red Mobile in Canada will chair this track which features nine sessions on “The Mobile: A Trusted Environment?,” “Certificates & Standardization,” and “Secure Identity on the Mobile Device.”
The first CARTES in North America expo and conference will bring smart technologies, m-commerce and digital security authorities and leading technology providers to Las Vegas, Nevada for 70 conference sessions on topics ranging from NFC, mobile payment and EMV Deployments to trust, privacy and IT security. The event will feature technology and application demonstrations by a sold-out roster of100 conference exhibitors.
CARTES in North America is produced by Comexposium. Sponsors and exhibitors include ABnote, American Express, 3M, CPI Card Group, HID, MasterCard Worldwide, Oberthur, Renesas, Thales, Verifone. Event partners include the BayPay Forum, Eurosmart, NFC Forum, GlobalPlatform, Global Prepaid Exchange, The Human Chain, The MULTOS Consortium, OATH, SIMalliance, The Smart Payment Association and WIMA NFC USA.
Follow the conversation on CARTES in North America via Twitter and on Facebook. Accredited members of the media are invited to register for free at http://www.cartes-northamerica.com/Forms/Press-Accreditation. For more information on CARTES in North America, visit www.CARTES-northamerica.com.
About CARTES
The CARTES Network encompasses the leading international and regional exhibitions and conferences devoted to smart technologies. From its beginnings in Paris in 1985, CARTES has grown to become the world number one security and payment event, gathering 450 exhibitors and 20,000 visitors from 142 countries. Since 2010, CARTES exhibitions and conferences have taken place in Asia and are now being introduced in North America. CARTES events are organized by COMEXPOSIUM, the leading French professional trade fairs organizer, offering a high level of service and premium quality standards for exhibitors and visitors.

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