May 21, 2012
Jersey Mike's Subs' new Sub Club Rewards Program yielded 200,000 members nationwide in one month.
The loyalty program was launched in April and allows customers to earn free subs and receive other special offers.
The program incorporates a cardless alternative to membership identification and accumulation of points and rewards. Members are offered the option to sign up using a traditional membership card with barcode (credit card size or keychain tag in the shape of a surfboard) or a mobile member ID tag and sticker that utilizes Near Field Communication (NFC) technology. In that case, when the tag or sticker is tapped to a reader at the register, a member is easily identified and points are added to their membership.
