Wednesday, July 25, 2012

The Ten Commandments of Payments

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  • The Ten Commandments of Payments

    What people often forget when delivering new payment services is that the execution of the capability is more important that the capability itself. New services are not successful because of the technology they use, or even how they have been marketed. It is much more than it. Ultimately, the successful launch of any new payment service is the sum of many disparate parts. Here are Ten Commandments that businesses and banks can apply to ensure they have all their bases covered.
1. Thou shalt embrace mobile
Mobile is the "Weapon of Mass Disruption" for this decade. It is fundamentally changing the way we research, communicate and behave as consumers. Mobile has become our sixth sense. It is an extension of us. This is why it should be your starting position for any new service. Its richer capabilities open up new opportunities and the inherent constraints of the real estate lead to good design principles.
2. Thou shalt respect the ecosystem


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