Thursday, September 27, 2012

Demystifying NFC

ePaymentNews for NFC Mobile Payment
Telstra dips toes in NFC payments with Tapit
ZDNet
"Telstra also gains invaluable data and learnings about consumer behaviour, for example the take-up rate of NFC versus QR, and which physical assets and media spend get the most mobile interactions. "NFC now represents 25 percent of all physical mobile ...
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Why Apple's NFC snub is bad for banks
Technology Spectator
The only way to keep the Point-of-Sale (POS) terminal in a transaction as we shift to mobile wallet and mobile payments at merchants is for banks and networks to seamlessly transition cardholders from 'swipe' to tap. The longer the banks and networks ...
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Demystifying NFC
Inside Retailing
So what is NFC in real life? In a nutshell NFC was designed to enable two way communications between electronic devices. A prime example of NFC is using a mobile phone to pay for goods and services via a payment gateway such as an Eftpos machine.
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