First NFC Grocery Program Shared at DMA 2012 Conference

First NFC Grocery Program Shared at DMA 2012 Conference (via PR Newswire)

LAS VEGAS, Oct. 17, 2012 /PRNewswire/ -- The results of a Summer 2012 retail innovation pilot were shared at the Direct Marketing Association (DMA) 2012 Conference & Exhibition. In his keynote presentation to leading marketers and agencies on "Mobile 3.0", Patrick Meyer, Chief Marketing Officer, thinaire…

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