Thursday, October 18, 2012

LightSpeed™ Completes Integration to Merchant Warehouse's Breakthrough Genius™ Platform


SOURCE: Merchant Warehouse
October 18, 2012 10:00 ET
Merchants Using LightSpeed POS Now Able to Offer Mobile, mCommerce and Traditional Payment Types From a Single Countertop Device
Merchant WarehouseBOSTON, MA--(Marketwire - Oct 18, 2012) - Merchant Warehouse®, a leading innovator of payment and program acceptance solutions, announces that LightSpeed, a preeminent provider of retail systems for iGeneration shoppers, has integrated with the Genius Customer Engagement Platform™ to become a certified Genius partner. LightSpeed merchants can now use the GeniusCustomer Engagement Device™ as a unified platform for all payment types that the merchant wants to accept -- mobile, mCommerce, credit, debit, loyalty and others.
The Genius Customer Engagement Platform enables a merchant to never have to turn away a paying customer. Merchants benefit from unlimited choice, unified security and open access, all designed to support their business growth with agility and speed. With Genius deployed, LightSpeed merchants simply select the payment options they would like to offer and Genius automatically equips the POS system with the merchant's desired payment types.
"As the options for Mobile Commerce proliferate, merchants are increasingly facing the challenge of trying to predict the winning solution," said Dax Dasilva, Founder and CEO, LightSpeed. "Our integration with Merchant Warehouse's Genius platform allows Merchants to know that they have a future-proof option, capable of integrating with whatever solution they will eventually want to select."
"The payment solutions industry is evolving at a dramatic pace, which is resulting in disruption, uncertainty and complexity for merchants," said Henry Helgeson, CEO, Merchant Warehouse. "To be successful in today's payments environment, merchants must be able to choose the best payments, offers and program options for their businesses and their customers, as well as take advantage of emerging technologies, in a simple, flexible, secure and unified manner. Genius' cloud-architected model is the first industry innovation that finally brings unlimited choice, unified security and open access to merchants and POS developers to help grow their business."
About Merchant WarehouseMerchant Warehouse is a recognized leader in payment acceptance solutions and merchant services. The company enables merchantsagentsPOS developers and VARs to achieve strategic business advantage through the delivery of current and emerging payment, offer and program solutions and merchant services that dramatically enhance the merchant-customer experience. Merchant Warehouse is one of the fastest growing and innovative payment solutions companies in North America. For more information about Merchant Warehouse, please visitmerchantwarehouse.com.
About LightSpeedLightSpeed™, led by founder and CEO Dax Dasilva, is committed to its mission of fusing innovation, technology and design to produce the most compelling retail business solution on any Apple platform and help retailers attain their business aspirations. Founded in 2005 and based in Montreal and Ottawa, the LightSpeed team specializes in building next-generation retail software systems that offer business owners powerful, intuitive retail tools for Mac and iOS. With financial backing from Accel Partners, LightSpeed helps retailers and product brands engage with the iGeneration shopper. For more information, please visit LightSpeed's web site atwww.lightspeedretail.com.


You're here because you searched for news.  IMI's proprietary breaking news content marketing platform is second to none.  Learn More

Innovative Marketing Ideas has created a "News Content Marketing" software platform that creates "breaking news" sites for any industry, vertical or niche.  Any subject.  Our newsbots scour the web for breaking news on "keywords" they are trained to find.  The breaking news story is then sent to our server and reformatted as follows:

  • Title
  • Picture (if available in news story)
  • Credit to Author (i.e. Chicago Tribune)
  • 25 Word Blurb (Preview
  • Additional Articles on same keyword (if available)
  • Direct Link to Original Content Provider
Web Crawlers Love Breaking News!
Search engines give breaking news priority resulting in top billing.  Better yet, people who use search engines to find news are targeted resulting in qualified visitors who have demonstrated an interest in your industry, niche or vertical.  So if we create breaking news on the Miami Heat, our visitors are  most likely to be Miami Heat Fans.  This means we can target our visitors with real "contextual advertising" (i.e NBA Heat Jersey's, Lebron James shoes, South Beach related merchandise (Groupon) etc.

To see our technology in action, visit NBANewsHeat.com or NFCIP.org

Disqus for ePayment News