The Wall St. Journal is reporting that online ticket start-up Eventbrite Inc. is following eBay Inc.’s PayPal with the introduction of its own credit-card reader.
According to WSJ,
San Francisco-based Eventbrite, which enables people to plan and sell tickets online to events, on Wednesday will launch a card reader that can be plugged into an iPhone or iPad. The device allows people to accept payment for tickets at the door of an event, a market that Eventbrite so far has had little access to. The card reader, dubbed At The Door, costs $10 but that amount will be reimbursed in the user’s Eventbrite account. Kevin Hartz, Eventbrite’s CEO, said the device and its accompanying software create a “mobile box office.” He adds that the company plans to promote the device with current customers but also use it to pull in new customers.