Thursday, October 18, 2012

eMarketer: Proximity Mobile Payments Set to Explode in US


eMarketer forecasts that proximity mobile payments—including any technologies that allow mobile users to pay for goods and services at the point of purchase with their phones—will increase greatly in the coming years, based on favorable expected consumer adoption trends.


NEW YORK, NY (October 17, 2012)—Proximity mobile payments are not yet very popular in the US—eMarketer estimates that such point-of-sale payments using a mobile phone as a payment device, whether via near-field communications or other contactless technology, will total just $640 million this year. But that’s an increase of 283% over last year’s even smaller base, and a number that will rise a further 234% by the end of next year.
By 2016, proximity mobile payments will have exploded in the US, and total transaction value will hit $62.24 billion.
These estimates are based on the following key assumptions:
  • In the near term, light mobile payment users experimenting with low-dollar purchases will dominate the mobile payment audience; a smaller segment of heavy users who habitually buy their daily coffee, for example, with a mobile payment system will increase over the forecast period.
  • The significant jump in total and per-user spending over the forecast period will be driven by consumers adopting mobile payments for medium-priced purchases such as groceries, gas and fast-casual dining. eMarketer views this type of habitual consumption as crucial for moving mobile payments into the mainstream.
  • The increased activity among these regular users is contingent on a number of factors, including the assumption that more mainstream merchants will accept mobile payments of some kind; the experience of using a mobile payment platform will be sufficiently convenient and add enough value to encourage repeat use; and concerns about security and smartphone battery life will gradually ebb as consumers grow more familiar with the different systems available. Absent these conditions, the market may not develop as predicted in the model.
  • By the same token, in the event that hardware and infrastructure impediments are resolved in a shorter timeframe, and clear “winners” emerge in the mobile payments ecosystem—factors that may help drive adoption on both the merchant and consumer side—the proximity payments opportunity could be significantly greater.
Although the US market holds significant promise in terms of the sheer volume of mobile payment transactions, it is likewise characterized by fragmentation. eMarketer believes the number and scope of the different mobile payment solutions currently available or preparing for launch in the next six to 12 months will have contradictory effects on the market. On the one hand, more solutions, and the media attention they bring to the mobile payments segment in general, will raise awareness for consumers and merchants. On the other, the sheer number of choices will present a challenge for both groups, but for merchants in particular, who may incur significant costs in choosing one solution over another, especially in cases where a solution entails new point-of-sale hardware.
eMarketer evaluated data from dozens of research firms and studies to develop its forecasting model for proximity mobile payments.
Many research forecasts look at the global mobile payments opportunity, even though country-specific regulations mean that most solutions function on a local level at this stage. A number of US companies eMarketer spoke with, including digital platforms and financial services firms, said they were looking at markets outside of the US, but acknowledged that their offerings would have to be tailored to the specific consumer and merchant demands of those countries.
eMarketer also incorporated data on device and infrastructure adoption into its model, including information on shipments of NFC-equipped mobile phones and implementations of a more robust contactless payment structure that comprises NFC as well as non-NFC-based solutions.
Defining mobile payments and NFC technology
Mobile commerce vs. mobile payments: eMarketer distinguishes between remote payments for physical or digital goods—purchases from Amazon.com on the mobile browser or via the Amazon mobile app on a smartphone, for instance—and payments for goods at the point of sale—the purchase of a cup of coffee at a local cafĂ©, for example. This latter type of transaction, often characterized as a proximity or contactless payment, is the eMarketer definition of a mobile payment, which may be made through a range of mechanisms. These include the browser, apps, SMS or hardware-based channels such as near field communications (NFC). As a rule, mobile payments occur in real time in the real world, whereas mobile commerce refers to purchases that occur in the digital world.
NFC: This technology employs radio waves to transmit information between two objects. For example, consumers who have an NFC chip on their smartphone are able to transmit payment information stored on the device to a POS reader across a distance of up to 4 inches. NFC can also be used for applications beyond “tap-and-go” proximity payments, including the transmission of all sorts of marketing content.
About eMarketer
eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.
www.eMarketer.com

Read more at http://www.emarketer.com/newsroom/index.php/emarketer-proximity-mobile-payments-set-explode/#kclUqD93eyTFFBJ3.99 


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42 Breaking "Mobile Payment" News Stories for Oct 18th

ePaymentNews37 new results for "Mobile Payment"

Isis, yet another mobile-payment outfit, to launch trials Oct. 22
CNET
Isis is an effort by Verizon Wireless, AT&T, and T-Mobile USA to create a standard platform that would allow consumers to pay for goods and services with their smartphones. It's just one of several mobile payment initiatives -- one of the most notable ...
See all stories on this topic »
Clear2Pay and TestPlant unveil unique solution enabling full automated Mobile ...
Equities.com
Brussels and London -- Clear2Pay, the international technology provider of next generation payment solutions, and TestPlant , international provider of test solutions, today jointly announce The Mobile Payment App Test Solution, facilitating ...
See all stories on this topic »
Snap Secure Mobile and Personal Security App Enters Italian Market through a ...
Broadcast Newsroom
Snap Secure Mobile and Personal Security App Enters Italian Market through a Partnership with Cashlog, Buongiorno's Mobile Payment Solution. Cashlog Service Allows Consumers to be Billed Directly via Their Carrier Phone Bill. October 18, 2012 -- ...
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Move Over, Twilio: AT&T Integrates Speech, Messaging And Payment APIs Into ...
TechCrunch
... AT&T today became the latest to offer APIs to developers, in a bid to drive more revenue from its mobile network: it is partnering with mobile app developer platform Appcelerator to offer APIs for speech, mobile messaging and mobile payment ...
See all stories on this topic »
Isis mobile payment system announces Oct. 22 launch
GigaOM
Isis, the joint venture mobile payment system from Verizon, AT&Tand T-Mobile, is now officially set to launch on Oct. 22 after missing its planned summer rollout. An Isis representative said in an email that the launch will commence in Austin, Texas ...
See all stories on this topic »

GigaOM
Carriers to Debut Mobile-Payments Service Isis Next Week
Wall Street Journal
While supporters of the technology say mobile-payment services could benefit consumers and merchants through more targeted marketing, some analysts are skeptical the services will gain widespread adoption in the U.S. because paying with existing ...
See all stories on this topic »
Apple iPhone Passbook: The Future of Mobile Payments?
CIO
CIO — Mobile payment has been hailed as the next great frontier for smartphones, and Apple has bet a chunk of the iPhone's future on its new Passbook app—a precursor to the mobile wallet. At least this is the thinking from J Schwan, CEO and founder ...
See all stories on this topic »

CIO
Ex-Nokia Money Team Launches iKaaz Tap & Pay Mobile Payments Platform for ...
Sacramento Bee
iKaaz, a Seattle-based mobile payments solution provider, launched its new iKaaz mobile payment platform for enterprises. The iKaaz platform broadly caters to two major segments. The iKaaz Consumer Wallet for Enterprises allows enterprises including ...
See all stories on this topic »
Asia growing dominant in mobile innovation
ZDNet
One example of "true innovation", which is not a mere rehash of existing technology, is the SIM-based mobile payment service offered by Malaysian startup Tootpay, noted Kellerman. The company enables any mobile handset to make financial transactions ...
See all stories on this topic »
Proximity Mobile Payments Set to Explode in US
The FINANCIAL
In the near term, light users experimenting with low-dollar purchases will dominate the mobile payment audience; a smaller segment of heavy users who habitually buy their daily coffee, for example, with a mobile payment system will increase over the ...
See all stories on this topic »
The Apple Shopper Arrested For Using The Chain's Mobile App Improperly Is ...
StorefrontBacktalk
News of this arrest can seriously reduce consumer willingness to try mobile payment at any retailer. Certainly the consumers we've mentioned this situation to had the reaction, "Well, I think I'll be whipping out Mr. MasterCard for any of my Apple ...
See all stories on this topic »
Access Idaho's Innovative On-The-Go Mobile App Receives National ...
DailyFinance
Republic's Center for Digital Government recently named Idaho's new Android-based mobile payment application, On-The-Go, as one of nation's best government-to-citizen solutions in its 2012 Best of the Web Digital Government Achievement Awards.
See all stories on this topic »
Isis' mobile wallet trial launch set for Oct. 22
TechRadar UK
Isis is less than a week away from launching its mobile payment service in test cities Salt Lake City, Utah and Austin, Texas, according to a report Wednesday. Jaymee Johnson, Isis' head of marketing, sent an email to The Verge confirming Oct. 22 as ...
See all stories on this topic »
Braintree adds another $35M in funding
Mobile Payments Today
Chicago-based payment provider Braintree is adding to its already impressive bank account through a Series B round of funding. The company announced it has raised an additional $35 million with this round, bringing its total to $70 million. The round ...
See all stories on this topic »
Braintree raises $35M Chicago Business Journal
Bizjournals.com
With this investment, Chicago-based Braintree, an online and mobile payment solutions company, has raised $70 million since its founding in 2007. It plans to use the new funding to bring to market new payment capabilities and for expansion. Braintree ...
See all stories on this topic »
Isis Mobile Wallet App is Available – For a Few
WebProNews
Though the iPhone 5 did not include NFC capabilities as expected, the mobile payment investments were already in place and multiple services (including one backed by Walmart and Target) will debut over the next year. T-Mobile's parent company, ...
See all stories on this topic »
Big Three Mobile Joint Venture Sheds Zoompass
Techvibes (blog)
EnStream is working to bring transformational mobile payment solutions to market. We are developing user-friendly mobile services that will make it easier for consumers to perform mobile transactions. The "always with you" nature of the mobile phone ...
See all stories on this topic »
Square Ends NYC Taxi Pilot Program Early
PC Magazine
Square, the mobile payment company from Twitter co-founder Jack Dorsey, has abruptly pulled out of a pilot program to bring its technology to New York City cabs. In an Oct. 12 letter to the NYC Taxi and Limousine Commission (TLC),obtained by the New ...
See all stories on this topic »
ISIS to launch in Austin and Salt Lake City on October 22nd
Phandroid.com
Long-in-gestation mobile payment platform ISIS will officially launch on October 22nd in Austin and salt Lake City, a company spokesperson confirmed to Phandroid today. ISIS is a major payment system backed by the majority of major US wireless ...
See all stories on this topic »
Lucky Strike and Tabbedout make bowling even less strenuous
Mobile Payments Today
Use cases for mobile payments have ranged from transit to parking to buying a cup of coffee, but Tabbedout has a new one and it's bordering on genius: bowling. Lucky Strike, a chain of upscale bowling alleys (no, that's not oxymoronic), has partnered ...
See all stories on this topic »
eBay sales surge 16% in Q3
InternetRetailer.com
EBay expects to handle more than $10 billion in mobile payment volume in 2012, he told investors in a quarterly earnings conference call this afternoon, repeating a projection the company had made previously. Sellers are listing more than 2 million ...
See all stories on this topic »
Business Wire and CARTES 2012 Consolidate Their Media Partnership
MarketWatch (press release)
"Recent developments in mobile payment and cloud security mean we are faced with major technological, economic and social challenges, and communication are also partly linked to these developments. Business Wire is therefore proud once more to be in ...
See all stories on this topic »
PayPal is a dinosaur with smart competitors–and here's why it's wildly ...
Quartz
Developers think that PayPal's tools are too complicated, and the primary value proposition of online and mobile payment startups like Braintree, Stripe and WePay seems to be that they're like PayPal, only significantly easier to use. Merchants have ...
See all stories on this topic »
'Cashless society creates good stock picks', Jupiter
FT Adviser
The manager of the Jupiter Financial Opportunities Fund said due to the rise in credit card use, and new mobile payment technology, cash is no longer seen as king. Mr de Blonay said that companies should provide the technology to enable the development ...
See all stories on this topic »

FT Adviser
Migros Bank to implement KOBIL's AST to mitigate e-banking challenges
Banking Business Review
Suitable for online banking, including mobile payment, secure messaging, and mobile-commerce services, the new technology is compatible with all platforms and types of devices, claims the solution provider. The bank said that introduction of ...
See all stories on this topic »
New Enterprise Associates opens Chicago office, makes investment
Bizjournals.com
NEA, which says it has been investing in Chicago businesses for more than 25 years, led a $35 million investment in online and mobile payment company Braintree Payment Solutions LLC. Braintree will use the capital to expand and hire more programmers ...
See all stories on this topic »
ISIS confirms October 22nd launch in Salt Lake City and Austin
The Verge
We heard a few days ago that ISIS was finally ready to launch its mobile payment service on October 22nd, and now we can confirm that date is indeed correct. Jaymee Johnson, head of marketing at ISIS, just emailed The Verge the following statement ...
See all stories on this topic »
EBay income up 22 percent
CBS News
Why Groupon has joined the mobile payment hunt · PayPal to offer in-store payments through Discover · HP battered by past decisions and the future of its industry. Adjusted earnings were 55 cents per share in the latest quarter, slightly ahead of Wall ...
See all stories on this topic »
Guest post: Fulfilling Myanmar's economic promise
Financial Times (blog)
The obvious answer is mobile payments, which have the potential to reach every citizen. But, according to the World Bank, of the 96 mobile payment schemes live in emerging markets around the world in 2011, just six had 200,000 active users or more.
See all stories on this topic »
Samsung Galaxy Note 2 vs. Motorola Droid RAZR HD
Gotta Be Mobile
However, while the non-Verizon versions of the Galaxy Note 2 will likely be able to work in conjunction with Google Wallet for mobile payments, the Droids will not and instead will likely have to wait for ISIS, a competing mobile payment solution. As ...
See all stories on this topic »
The GoNow eWallet Card: an All-in-One Credit, Debit, Loyalty and Gift Card ...
PR Web (press release)
Digital Life Technologies' GoNow eWallet "super smart" card offers an answer to the mobile payment adoption problem because it breaks through every barrier that's slowed eWallet adoption in the US market. The GoNow eWallet card, a reprogrammable ...
See all stories on this topic »

PR Web (press release)
Digital happenings this week from Maxus, Rocket Fuel, GE, Mastercard and more
Campaign Asia-Pacific
Japanese mobile operator NTT Docomo has partnered with Mastercard to expand its contactless payment options for Japanese consumers worldwide, which will enable consumers using iDTM mobile payment to make contactless payments while traveling ...
See all stories on this topic »
VIBE™ Mobile Wallet Webinar Free Webinar on October 25: VIBE Mobile ...
Virtual-Strategy Magazine (press release)
Anyone interested can register at: http://corporate.freedompay.com/vibewebinar. It will be a complete demonstration of the VIBE platform including mobile payment and incentive technologies that integrate with live POS systems [i.e.: MICROS] ultimately ...
See all stories on this topic »
China's Digital Tomorrow
Tech in Asia
Da Ge kindly treats everyone and pays directly through a mobile payment app that links wirelessly with the table. The app also offers suggestions of places and products he might be interested in based on his previous mobile purchase. 9:30 PM: Da Ge ...
See all stories on this topic »

Tech in Asia
PayNearMe now lets renters pay in cash online
VatorNews
The cash payment solution targets the unbanked, but Danny points out that others are using it too. Entrepreneur interview by Faith Merino. 5961 · Danny Shader on cash-based mobile payments · How do you create a mobile payment solution that uses cash?
See all stories on this topic »
DecisionPoint Systems Custom Development Team Wins Award for Outstanding ...
MarketWatch (press release)
The two companies worked together to complete an app for T.G.I. Friday's that includes menu, store hours, locations, mobile payment and rewards program integration. "We are gratified to receive industry recognition for the work done by our Tulsa team ...
See all stories on this topic »
Dish TV's subscriber base increases
MediaMughals
In a first within the television distribution industry, Dish TV recently launched recharge option through Interbank Mobile Payment Service (IMPS) through which the subscriber can recharge his Dish TV account securely and conveniently through an instant ...
See all stories on this topic »

Blogs2 new results for "Mobile Payment"
ISIS Launching October 22 to Take On Google Wallet
By Chuong Nguyen
The mobile payment service formed by a coalition of carriers including AT&T Mobility, T-Mobile USA, and Verizon Wireless will be setting its sights on tackling rival mobile wallet service Google Wallet. Like Google Wallet, ISIS will allow users ...
Gotta Be Mobile
BII MOBILE INSIGHTS: OCT 17 - Business Insider
By Heather Leonard
Mobile payment technology is providing businesses of all shapes and sizes with new payment-acceptance solutions that capitalize on mobile commerce to attract new business, cultivate loyalty with existing customers and grow revenues.
Business Insider

Web3 new results for "Mobile Payment"
android - NFC Mobile Payment And Carriers - Stack Overflow
I would like to know if mobile carriers play any role in NFC moile payment ... I do not think that this kind of question does belong to stackoverflow. 1. Its NOT a ...
stackoverflow.com/questions/.../nfc-mobile-payment-and-carri...
Comparing the most popular mobile payment systems
Whether selling services or products at a conference, or in a traditional store, there are endless reasons to add mobile payments as an option for your ...
agbeat.com/.../comparing-the-most-popular-mobile-payment-s...
Clear2Pay and TestPlant team on mobile payment app testing tool
Clear2Pay and TestPlant team on mobile payment app testing tool. Clear2Pay, the international technology provider of next generation payment solutions, and ...
www.finextra.com/News/Announcement.aspx?pressreleaseid...



LightSpeed™ Completes Integration to Merchant Warehouse's Breakthrough Genius™ Platform


SOURCE: Merchant Warehouse
October 18, 2012 10:00 ET
Merchants Using LightSpeed POS Now Able to Offer Mobile, mCommerce and Traditional Payment Types From a Single Countertop Device
Merchant WarehouseBOSTON, MA--(Marketwire - Oct 18, 2012) - Merchant Warehouse®, a leading innovator of payment and program acceptance solutions, announces that LightSpeed, a preeminent provider of retail systems for iGeneration shoppers, has integrated with the Genius Customer Engagement Platform™ to become a certified Genius partner. LightSpeed merchants can now use the GeniusCustomer Engagement Device™ as a unified platform for all payment types that the merchant wants to accept -- mobile, mCommerce, credit, debit, loyalty and others.
The Genius Customer Engagement Platform enables a merchant to never have to turn away a paying customer. Merchants benefit from unlimited choice, unified security and open access, all designed to support their business growth with agility and speed. With Genius deployed, LightSpeed merchants simply select the payment options they would like to offer and Genius automatically equips the POS system with the merchant's desired payment types.
"As the options for Mobile Commerce proliferate, merchants are increasingly facing the challenge of trying to predict the winning solution," said Dax Dasilva, Founder and CEO, LightSpeed. "Our integration with Merchant Warehouse's Genius platform allows Merchants to know that they have a future-proof option, capable of integrating with whatever solution they will eventually want to select."
"The payment solutions industry is evolving at a dramatic pace, which is resulting in disruption, uncertainty and complexity for merchants," said Henry Helgeson, CEO, Merchant Warehouse. "To be successful in today's payments environment, merchants must be able to choose the best payments, offers and program options for their businesses and their customers, as well as take advantage of emerging technologies, in a simple, flexible, secure and unified manner. Genius' cloud-architected model is the first industry innovation that finally brings unlimited choice, unified security and open access to merchants and POS developers to help grow their business."
About Merchant WarehouseMerchant Warehouse is a recognized leader in payment acceptance solutions and merchant services. The company enables merchantsagentsPOS developers and VARs to achieve strategic business advantage through the delivery of current and emerging payment, offer and program solutions and merchant services that dramatically enhance the merchant-customer experience. Merchant Warehouse is one of the fastest growing and innovative payment solutions companies in North America. For more information about Merchant Warehouse, please visitmerchantwarehouse.com.
About LightSpeedLightSpeed™, led by founder and CEO Dax Dasilva, is committed to its mission of fusing innovation, technology and design to produce the most compelling retail business solution on any Apple platform and help retailers attain their business aspirations. Founded in 2005 and based in Montreal and Ottawa, the LightSpeed team specializes in building next-generation retail software systems that offer business owners powerful, intuitive retail tools for Mac and iOS. With financial backing from Accel Partners, LightSpeed helps retailers and product brands engage with the iGeneration shopper. For more information, please visit LightSpeed's web site atwww.lightspeedretail.com.


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Innovative Marketing Ideas has created a "News Content Marketing" software platform that creates "breaking news" sites for any industry, vertical or niche.  Any subject.  Our newsbots scour the web for breaking news on "keywords" they are trained to find.  The breaking news story is then sent to our server and reformatted as follows:

  • Title
  • Picture (if available in news story)
  • Credit to Author (i.e. Chicago Tribune)
  • 25 Word Blurb (Preview
  • Additional Articles on same keyword (if available)
  • Direct Link to Original Content Provider
Web Crawlers Love Breaking News!
Search engines give breaking news priority resulting in top billing.  Better yet, people who use search engines to find news are targeted resulting in qualified visitors who have demonstrated an interest in your industry, niche or vertical.  So if we create breaking news on the Miami Heat, our visitors are  most likely to be Miami Heat Fans.  This means we can target our visitors with real "contextual advertising" (i.e NBA Heat Jersey's, Lebron James shoes, South Beach related merchandise (Groupon) etc.

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Point-of-Sale System Provider Harbortouch Named Gold Winner at 2012 Golden Bridge Business Awards

English: Harbortouch Terminal
English: Harbortouch Terminal (Photo credit: Wikipedia)

POS System With No Upfront Costs Helps Small Businesses Improve Efficiencies

ALLENTOWN, Pa., Oct. 18, 2012 /PRNewswire/ -- Point-of-sale system provider Harbortouch today announced it has been named a Gold Winner by the 2012 Golden Bridge Business Awards for its full-featured POS systems for restaurants and retailers.

The Golden Bridge Awards single out the world's most exemplary companies for organizational performance, innovations, products and services, and leadership teams, and encompasses companies of all sizes from every major industry. Winners were selected by more than 40 business peers from around the world who evaluated detailed entries. A dinner and awards presentation took placeOctober 2 in San Francisco. Other companies that received awards in various categories include Apple, Samsung, Google, Microsoft, IBM and AT&T.
Harbortouch's POS system provides merchants with a complete, integrated platform for sales, inventory and personnel management that accommodates five specific business types: Retail, Hospitality, Convenience, Quick Service/Delivery, and Spirits. The module-based software and hardware produce a robust system for managing orders and sales, overseeing personnel, tracking inventory, and generating financial performance reports that can help businesses improve efficiencies.
"Our feature-rich POS gives small businesses the same advanced functionality their larger counterparts use to be successful at an affordable price," said Jared Isaacman, Harbortouch CEO and Founder. "Winning the coveted Golden Bridge Award reinforces our commitment to developing POS systems that help small businesses overcome critical hurdles and prosper.  We appreciate recognition of our unique business model from our industry peers."
Merchants pay a low monthly subscription fee for the POS service with no outlay for installation and set-up. Harbortouch provides custom programming, professional installation, onsite training, and around-the-clock customer service and technical support by phone, email and a live chat feature on the POS system.
One of the nation's largest payment processors, Harbortouch handles merchant accounts for more than 120,000 business locations and processes in excess of $10 billion annually.
For more information about the Harbortouch POS system, visit www.harbortouch.com.
About the Golden Bridge AwardsGolden Bridge Business and Innovation Awards are an annual industry and peers recognition program honoring best companies in every major industry from large to small and new start-ups in North AmericaEuropeMiddle-EastAfricaAsia-Pacific, and Latin-America, Best New Products and Services, Best Innovations, Management and Teams, Women in Business and the Professions, Case Studies, Customer Satisfaction, and PR and Marketing Campaigns from all over the world. Learn more about The Golden Bridge Awards at www.goldenbridgeawards.com.
About HarbortouchHarbortouch is a leading national supplier of point of sale (POS) systems, serving tens of thousands of businesses across the nation. The company offers an unparalleled "free" program that supplies a full-featured POS system to restaurants and retail businesses with no up-front costs. Custom programming, professional installation and onsite training are included with every order and award winning customer service and technical support are available 24 hours a day, seven days a week. In addition to offering state-of-the-art POS systems, Harbortouch also delivers a full range of merchant services such as credit/debit and gift card processing. For additional information, visit www.harbortouch.com or call 800-201-0461.
SOURCE Harbortouch

You're here because you searched for news.  IMI's proprietary breaking news content marketing platform is second to none.  Learn More



Innovative Marketing Ideas has created a "News Content Marketing" software platform that creates "breaking news" sites for any industry, vertical or niche.  Any subject.  Our newsbots scour the web for breaking news on "keywords" they are trained to find.  The breaking news story is then sent to our server and reformatted as follows:


  • Title
  • Picture (if available in news story)
  • Credit to Author (i.e. Chicago Tribune)
  • 25 Word Blurb (Preview
  • Additional Articles on same keyword (if available)
  • Direct Link to Original Content Provider
Web Crawlers Love Breaking News!
Search engines give breaking news priority resulting in top billing.  Better yet, people who use search engines to find news are targeted resulting in qualified visitors who have demonstrated an interest in your industry, niche or vertical.  So if we create breaking news on the Miami Heat, our visitors are  most likely to be Miami Heat Fans.  This means we can target our visitors with real "contextual advertising" (i.e NBA Heat Jersey's, Lebron James shoes, South Beach related merchandise (Groupon) etc.

To see our technology in action, visit NBANewsHeat.com or NFCIP.org

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